News

Hairstyles How To: "Project Runway All Stars" Looks, Episode 3
The Alterna Haircare team, led by Global Creative Director Michael Shaun Corby, did not disappoint last night on "Project Runway All Stars." The winning look, and in our opinion the coolest style of the night, featured a "wet hair don’t care" elastic-less pony. The sleek look was messy and grungy, yet chic at the same time, perfectly complimenting Victor’s fun and flirty cut-out dress.              
Friday, November 8, 2013 - 3:51pm
Celebrity Hairstyles: Short and Sweet
Recently, actress Jennifer Aniston was spotted leaving a hair appointment with a brand new, short, bob-like haircut. According to Aniston, the cut was a result of a treatment gone wrong, but that hasn't stopped the A-lister from pulling off the look gorgeously.
Thursday, November 7, 2013 - 12:19pm
Event Recap: Kevin Murphy's WHITE.BOX
Recently, more than 400 people from all over North America made their way to Dallas, Texas for Kevin Murphy's WHITE.BOX, a vast, two-day event that included seminars, classes, photo shoots, and a grand finale show that featured the latest hairstyling and makeup trends.
Wednesday, November 6, 2013 - 1:09pm
Halloween Recap: Spooky Fun at Spilo Worldwide
This year, Spilo Worldwide celebrated Halloween like they have for the past twenty-plus years: with an annual costume parade, pumpkin contest and a delicious lunch. Prizes were awarded for the top three costumes and pumpkins, and, as usual, the Spilo team went all out! From the Cotton Candy Queen to the Cat in the Hat, the costumes were both creative and inspiring. The team is already looking forward to continuing the tradition next year! [Image courtesy of Spilo Worldwide]
Wednesday, November 6, 2013 - 11:16am
Revlon, Inc. announced that its Board of Directors elected Lorenzo Delpani as Revlon’s President and Chief Executive Officer, effective November 1, 2013. Mr. Delpani replaces David Kennedy, who served briefly as Revlon’s Interim Chief Executive Officer and who will continue to serve as Revlon’s Vice Chairman. Mr. Delpani was also appointed to serve as a member of Revlon’s Board of Directors, as well as the Board of Revlon’s wholly owned operating subsidiary, Revlon Consumer Products Corporation.
Tuesday, November 5, 2013 - 3:42pm
London's Calling: Color Rebel Contest
Are you a color rebel? Have an idea for the next big color craze?
Monday, November 4, 2013 - 12:48pm
OPI Launches Microsite Dedicated to Liquid Sand Nail Lacquers
OPI announces the debut of LoveLiquidSand.com, a microsite dedicated to the brand’s award-winning Liquid Sand nail lacquer line. The site serves as the authority on OPI’s groundbreaking texture technology and highlights application and removal instructions, lacquer swatches, nail design ideas, video tutorials, user-generated content pertaining to Liquid Sand and answers to frequently asked questions.
Friday, October 25, 2013 - 11:19am
To celebrate the launch of MAC Cosmetics' limited edition Rick Baker Collection, Baker and the brand hosted a Monster Mash on Oct. 19th at the artist's Glendale, Calif.-based Cinovation Studios. Approximately 300 guests were in attendance, wearing their very best "monster chic" looks. Rick Baker (center) with his models/creations. Credit: MAC/Wire Image.
Tuesday, October 22, 2013 - 4:56pm
Beauty Launchpad joined Alfaparf Milano at the Greystone Manor in Los Angeles to celebrate the release of the new Semi di Lino line. Alfaparf Milano's Architect of Design, Josh Banks, kicked off the night with a presentation, creating glamorous burlesque inspired looks! The models then showed off their new hair designs in a dance number performed to Robin Thicke's Blurred Lines!
Tuesday, October 22, 2013 - 1:25pm
Gel II just launched a spooktacular Halloween contest - they're giving away a bottle of Rave Glow in the Dark gel polish to THREE of the best Halloween-inspired nail artists in honor of All Hallows Eve!
Friday, October 11, 2013 - 10:28am