EXCLUSIVE! Tomi Ilic, founder of Hair Religion, shares his experience at the Sundance Film Festival.

Tomi Ilic (center) poses with The Runaways lead singer, Cherie Currie (right) and her twin sister Marie. "The movie was amazing!" he exclaims.

"This is where it's at!" enthuses Tomi Ilic, founder of the supercool hair dryer line, Hair Religion, of his experience at the Sundance Film Festival in Park City, Utah. "It's cold, but so much fun!"

Tomi poses with Olivia Munn, host of G4's Attack of the Show.

Tomi is there to celebrate with his friend and client, Cherie Currie, the lead singer for the breaktrhough '70s all-girl hardrock band The Runaways—which she joined at the tender age of 15! (Oh, and for those of you too young to remember, that little band also featured future stars Joan Jett and Lita Ford.) Cherie's book Neon Angel: The Cherie Currie Story, in which she details her upbringing as well as her time with The Runaways, was made into a film. The Runways stars Dakota Fanning as Currie and Kristen Stewart as Jett—and it debuted to rave reviews!

Tomi and former supermodel Rachel Hunter

"Everyone is here," Tomi gushes. "The parties are amazing. You don't have to pay for anything!" Tomi relates that most celebs he's seen have shoulder-length hair. "It's 8 degrees outside," he reports, "so it seems that most girls are wearing it straight—except Naomi Watts, who wore her hair curly."