KEVIN.MURPHY launches all about.me, a new online prescription tool designed to provide users with a unique product regimen customized for each individual’s hair needs. Available beginning March 1 at www.kevinmurphy.com.au/prescription, this new tool will prompt participants to answer a brief series of questions regarding their current hair type and desired results. After completing the eight question survey, participants will receive a personalized KEVIN.MURPHY product prescription to help achieve their desired results – including increased volume, thicker locks, shinier hair, defined curls, frizz-free strands and more!
“I’m excited to unveil all about.me, our new online prescription tool. all about.me offers a personalized consultation, recommending the perfect product combination for YOU,” declares KEVIN.MURPHY stylist and founder Kevin Murphy. “We believe strongly that when it comes to hair, like skincare, individuals need to use products specific to their hair type and desired results. No two heads of hair are the same. For consumers, it can be confusing to know which products are best. We wanted to arm our buyers with the knowledge needed to make the best decisions regarding their hair, which will ultimately result in happier customers.”
Consumers can use the prescription tool online at home or at participating salons. The prescription tool features an introductory video from Kevin as well as tutorial videos and instructions on how to use all prescribed products. Completed prescriptions can be shared via email or directly with the participant’s salon/stylist and will serve as a virtual shopping list of KEVIN.MURPHY must-haves, which can be purchased at salons.
To get a personalized product prescription, visit www.KevinMurphy.com.au/prescription.
