Joico Updates Beauty For Hope Website

Joico’s all-in-one Breast Cancer Awareness Website, aimed at helping salons and hairdressers across the nation create and execute their own fundraising events and efforts to support Breast Cancer Awareness month has just been updated for 2012’s “Beauty for Hope” campaign! Visit to see the latest updates!

Joico’s “Beauty for Hope” Campaign is an awareness campaign that helps drive salons and professionals to do their part in raising awareness and funds for breast cancer. Joico’s awareness campaign includes complete tools, tips, how-tos, fundraising materials, posters and other collateral and artwork for Salons to create their own fundraisers and market them successfully, available for easy access and download online via!

Joico continues to provide its donation directly to City of Hope, and 100% of those funds are used by City of Hope for Cancer Research. Through one of its largest distributors, Beauty Systems Group, Joico is part of the partnership that will help raise an estimated over $1.3 million for Susan G. Komen for the Cure – 5% of the proceeds of designated Joico and ISO products will be donated.


[Image courtesy of Joico]

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