“With this agreement, Pravana’s and Nattura’s brands will strengthen their footprint in both the professional haircare and retail markets through Henkel’s leadership within these segments of business. Our brand’s great quality and performance are a perfect fit for the haircare business of Henkel”, Steven Goddard, Pravana’s CEO said.
“This acquisition is part of our strategy to strengthen our position in attractive markets and categories. We will expand our Hair Professional business in Mexico and further leverage our brand portfolio in the US hair professional market”, said Henkel CEO Hans Van Bylen.
“They will complete our Hair Professional Colorants core category and will reinforce Henkel’s global No. 3 position in this business. Moreover, this transaction will provide a platform for further growth in the attractive Latin American market”, said Pascal Houdayer, Executive Vice President and responsible for Henkel’s Beauty Care business.
The acquisition is subject to customary closing conditions, including regulatory approvals.
[Image courtesy of Pravana]
