Want to know the secret to making your client feel like her hair is worthy of the sparkly Miss Universe crown? Beauty Launchpad goes behind-the-scenes with Farouk Systems to get a sneak peek at the CHI Commercial shoot featuring Olivia Culpo, Miss Universe 2012 and Nathalie den Dekker, Miss CHI (Miss Netherlands 2012). CHI stylists Rocky Vitelli and Albert Luiz share styling tips for how they achieved Olivia and Nathalie's styles using the new CHI Arc - the automatic rotating curling iron and the G2 -the new edition of the original CHI iron.
The commercials will air during the the Miss USA 2013 Pageant on NBC.
Flip through to see behind-the-scenes photos from the CHI commercial shoot! [pagebreak]
Action! Nathalie den Dekker, Miss CHI (Miss Netherlands 2012), gets ready to shoot!
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The star tools - the CHI Arc, the automatic rotating curling iron and the new G2, the new edition of the original CHI iron.
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Olivia Culpo, Miss Universe 2012 on set at the CHI commercial shoot:
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Nathalie den Dekker's hairstyle was achieved with the new G2!
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CHI Stylist Albert Luiz prepares Nathalie den Dekker for set!
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Chi stylist Rocky Vitelli created Olivia Culpo's gorgeous curls with the new CHI Arc!
