Hair Styles FASHION: DKNY NYFW Spring/Summer 2013

Global Creative Director for Wella Professionals, Eugene Souleiman along with his talented team created a youthful and natural look for the DKNY SS’13 show. The hair look at the Spring/Summer ’13 DKNY was youthful and natural looking but with a definite sense of direction.  “The DKNY Spring/Summer ’13 collection was based on the ultimate DKNY girl’s lifestyle, with every aspect of her day catered for, from swimwear to outer-wear, so it stands to reason that the hair reflects this direction. I wanted to create a hairstyle that gave a sense of unity to the look and give a relaxed, lifestyle feeling. I felt it important to give a sense of life and movement to the hair and play on how the light reflects on textures, so I created a subtle multi textured effect on the hair,” said Eugene Souleiman, Global Creative Director, Care & Styling, Wella Professionals.

These subtle different textures were brought to life with a smooth clean fresh finish to the front of the hair which was swept low from a side parting and was tucked behind the ear, to a more textured ‘Californian sunned’ look to the back and lower part of the hair. The overall result was of a young, relaxed feeling which was not forced or contrived yet was definitely done with deliberate intention.