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Get the Look: Redken Men's Fashion Week 2017

This season, Redken Global Creative Director Guido represented the brand in several different shows, like Sacai’s FW 2017, Louis Vuitton Men’s FW 2017, and Versace Men’s FW 2017 to name a few. Inspired by punk influences and broody, sexy hair, Guido was able to create various looks full of rich, beautiful texture. 

  • Sacai’s FW 2017 Show
  • GET THE LOOK

    1. Start with dry hair.
       
    2. Use a heavy amount for Redken Wind Blown 05 to give a lot of texture with hold in order to easily shape the hair.
       
    3. Take a hairband elastic and pull the hair back from the temples for a smooth look at the front.
       
    4. As needed, pull out small pieces of hair around the ears for additional texture.
       
    5. Using fingertips, create piecey texture at the back of the head for a punk vibe.
       
    6. Set the look with Redken Triple Take 32 Spray Extreme High Hold Hairspray‎.
  • Louis Vuitton Men’s FW 2017 Show
  • GET THE LOOK
    1.        This is rich, beautiful, fresh hair. Prep the hair with Redken Go Clean Daily Care Moisturizing Shampoo For Men

    2.        Trim the hair a little bit on the sides with scissors to keep the look fresh.

    3.        Keep the hair at the top longer. Add a little bit of texture and wave into the hair using fingers and a curling iron.

    4.        Spray the hair with Redken Fashion Work 12 Versatile Working Spray remove any flyaways and keep the hair looking luxe. 

    5.        Top off fresh, clean hair with a hat for a polished look.
     

  • Versace Men’s FW 2017 Show
  • GET THE LOOK

    1. Over comb the back of the hair towards the front, starting from the sides and then at the crown of the head to create a long fringe that hangs over the face.
    2. Use a razor to cut through the front of the fringe to thin out the hair to lighten the look.
    3. Use fingers to arrange the fringe over the face, covering one eye.
    4. Spray a heavy amount of Redken Shine Flash 02 at the top of the head. 
    5. Set the look with clips and allow it to fully dry for it to last. Once dry, remove clips.
  • Men's FW2017 Prada Show

    GET THE LOOK
    LOOK 1 – MEN

    1. Prep the hair with Redken Go Clean Daily Care Moisturizing Shampoo For Men.
    2. Allow hair to try naturally to bring out its natural texture.
    3. Once hair isf ully dry, spray in a good amount of RedkenWindBlown05 for a wind-blown, dry-spun finish. 
    4. Using fingers, part hair at the top. Use a spray water bottle to dampen hair. 
    5. Smooth hair at the crown with fingertips for a polished, 1920’s look. 
  • LOOK 2 –WOMEN

    1. Start with damp hair. Create a natural middle part with your fingers.
    2. Add Redken Satinwear 04 Heat Protecting Blow Dry Lotion to protect hair from heat.
    3. Blow dry hair straight with a boar-bristled brush until dry.
    4. Then use Redken W ind Blown 05 to add texture to the hair .
    5. Using a large size curling iron create a soft, natural movement from the middle to end of the hair.
    6. Finish by tucking the hair behind the ear. 
  • Valentino Men’s FW 2017 Show
  • GET THE LOOK

    1. Start with clean, beautiful hair by prepping the hair with Redken Go Clean Daily Care Moisturizing Shampoo For Men.
    2. Trim the hair with scissors a little bit, keeping the length but letting the hair look fresh and beautiful.
    3. Allow hair to air dry to emphasize its natural texture.
    4. Apply a little Redken Wind Blown 05 at the end to add a bit of tousled texture.
    5. Top hair with a hat for a polished look. 
  • Givenchy Men's / Couture FW 2017 Show

    GET THE LOOK
    LOOK 1 – MEN

    1. Prep the hair with Redken Go Clean Daily Care Moisturizing Shampoo For Men to cleanse.
    2. Allow hair to try naturally to bring out its natural texture.
    3. Use fingers to create a strong center part and smooth hair with fingers at the crown for a strong look. 
  • LOOK 2 –WOMEN
    1.       Start with a tail comb to create a clean center part.
    2.       Tuck hair behind ears.
    3.       Use Redken Satinwear 04 Heat Protecting Blow Dry Lotion to protect hair from heat. 
    4.       Blow dry hair straight with a boar-bristled brush until dry. 
    5.       For longer hair, tong the back of hair with a 1” curling iron for smooth texture. 
    6.       Finish with applying Redken Move Ability 05 Lightweight Defining Cream-Paste to add shine and flatness at the top the head. 
    7.       Add a headband or clips for added flair.
     

Credits: 

[Images: Redken]

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