Fromm International Aligns With Kim Vo Haircare
Breaking News! Fromm International and Kim Vō products unite!
Effective immediately, Fromm International will manage the sales distribution for the Kim Vō brand with an experienced sales team dedicated to building effective programs for distributors. “We are very excited to create this strategic partnership with Fromm International to help leverage Kim Vō into a global brand,” says Craig Shandler, president of Kim Vō Enterprises. “Fromm’s long and successful history in the professional beauty industry brings the added resources and expanded domestic and international distribution needed to build on our current success.” Fromm International president Kevin Johnson added, “We look forward to building growth in our industry by combining Fromm’s knowledge of professional beauty distribution with Kim’s vision for inspiring stylists through education.”
KVE will continue to oversee the marketing responsibilities of the Kim Vō brand to include product development, publicity and advertising. “Kim’s gift to our industry is his ability to inspire, motivate and educate stylists,” said Johnson. “He is an exceptional communicator.”
Master colorist and celebrity expert Kim Vō has rapidly made a name for himself in the professional beauty realm with salons at the Mirage Las Vegas, Montage Beverly Hills and Montage Laguna Beach hotels. In San Francisco, he has been named “The Best Blonder in the business” and regularly colors the locks of such celebs as Katherine Heigl and Brittany Spears.
Understanding the importance of color longevity, Kim launched his eponymous Kim Vō luxury hair care and styling line to provide superlative care and protection to color-treated, keratin-treated and chemically-treated hair. Using only the most luxurious ingredients – including the rare Vietnamese botanical boket, color-protecting ME10 and the revolutionary capisphere delivery system, each product in the Kim Vō collection is sulfate and sodium chloride free and provides flawlessly healthy and vibrant hair.
Kim touches the lives of stylists and consumers on a daily basis. Stylists read his blogs and advice columns in popular trade publications and consumers follow his starring role as a respected judge on “Shear Genius” and numerous other media appearances including E!TV and red carpet reporting as a beauty correspondent for TV Guide. Whether in the salon, on TV, or in print, Kim is dedicated to the salon industry, providing stylists with anytime education, motivation and inspiration.