Hair care brand Keratin Complex recently went backstage at New York Fashion Week to help prep models for their appearances on some of Fashion Week's most talked-about runways. Hair trends at this year's shows encompassed everything from intricate braiding, to easy and effortless styles, to looks that highlighted each model's individuality. With a team of beauty pros, Keratin Complex helped bring the designers' visions to life.
Monday, September 28, 2015 - 2:40pm
Redken Global Creative Director Guido styled a soft, romantic chignon adorned with beautiful headpieces, scarves and accessories for the runway at Dolce & Gabbana’s Spring/Summer 2016 show. "The look at Dolce this season is very soft and romantic. It’s very easy, almost like you were an American on holiday in Italy and you just threw your hair up for the evening," said Guido.
Monday, September 28, 2015 - 2:11pm
Achievable for the everyday woman, Redken Global Creative Director Guido created a fresh-looking ponytail for the runway at Bottega Veneta’s Spring/Summer 2016 show. "The look at Bottega is very natural. Tomas [Maier] wanted the girls to look like they’d been outside, trekking, walking, living, so they’re very fresh," said Guido. "It literally took me five minutes to create the ponytails.
Monday, September 28, 2015 - 11:57am
To enhance the individuality of the girls at Versace’s Spring/Summer 2016 show, Redken Global Creative Director Guido used Redken’s glow dry style-enhancing blow-dry oil and Diamond Oil High Shine Airy Mist to add sexy, easy shine to the finished look. "The look at Versace this season is all about the individual, healthy, glowing woman," said Guido. "There’s such a wide range of beauty and Donatella [Versace] just wanted me to enhance the hair, not change it, so it’s got kind of a glamourous, rock and roll feeling.
Monday, September 28, 2015 - 11:46am
Off-setting the ultra-feminine floral aesthetic of the collection with something much tougher and edgier was the goal for the hair look at Blumarine’s SS16 Paris Fashion Week collection. “This look is all about contrasting textures. It’s wet at the front and swept to one side to give it a masculine edge then it graduates into a satin-like texture before becoming drier through the lengths, to an almost weathered texture at the ends,” said Wella Professionals Global Creative Director, Eugene Souleiman.
Friday, September 25, 2015 - 3:24pm
Mattia Esposito explains the technique behind the braided hairstyles for cutting-edge designer, C.J. YAO's SS 2016 collection, "3721" at London Fashion Week's Fashion Scout. The concept behind the collection is to capture the rush of hot blood and excitement from acting on impulse. C.J. YAO hopes to translate the essence of youth culture with her designs.
Friday, September 25, 2015 - 2:10pm
Fashion A-lister and co-owner of the internationally-acclaimed, award-winning Makeovers Salon + Spa in Easton, MA, Ed Blum, is headed backstage at Milan Fashion Week with the desire to bring all of the trend-setting, of-the-moment looks back to his salon. With 38 years of fashion industry experience, Blum is attending as many of this week’s 40 preview shows as possible, working on models, meeting trendsetters, and taking notes on the most popular hair and makeup trends.
Friday, September 25, 2015 - 10:46am
In classic Alberta Ferretti style, Redken Global Creative Director Guido styled soft, feminine updos to add romance to the runway at the designer’s Spring/Summer 2016 show. "The Alberta Ferretti woman is always very beautiful and feminine, and this look is exactly that," said Guido. "It’s a little late-70s or early-80s feeling with the soft hairlines and a little bit of height at the top, but overall it’s very simple.
Friday, September 25, 2015 - 10:17am
Playing off of the designer’s idea of “conservative eccentricity,” Redken Global Creative Director Guido took us back to the 20s with an extreme style for the runway at Prada’s Spring/Summer 2016 show."Mrs. Prada had this idea of ‘conservative eccentricity.’ It feels a bit 20s, but a bit 70s when women often had very tough, extreme looks, which makes a very strong statement on the runway. It’s a simple look that screams," says Guido. "
Friday, September 25, 2015 - 9:46am
JESSICA Nail Clinic, an upscale nails-only salon located in West Hollywood, CA, recently underwent a major transformation. The salon, founded by "The First Lady of Nails," Jessica Vartoughian, who, in 1969, opened the first nails-only salon in the world, is set to reopen at the end of next month.
Friday, September 25, 2015 - 9:00am