Top 10 Reasons to Attend the Upcoming 2014 America's Beauty Show
The 2014 America's Beauty Show, the three-day professional beauty event put on by salon pro members of Cosmetologists Chicago, will take place March 22-24, 2014 at McCormick Place West in Chicago, IL. With tons of vendors, classes, workshops, panels and parties, there's plenty of reasons to attend, including these top ten reasons you won't want to miss the 2014 America's Beauty Show:
Monday, February 24, 2014 - 10:40am
Enter to Win the Super Shine Titanium 450 Flat Iron from Sarrela
2 lucky winners will receive the the Super Shine Titanium 450 Flat Iron from Sarrela. ENTER HERE! The Super Shine Titanium 450 Flat Iron from Sarrela keeps hair super shiny, glossy and smooth without the damaging effects of regular flat irons. The ionic generator emits ions and seals cuticle, adding beautiful shine.
Monday, February 24, 2014 - 12:00am
OPI Debuts New Sheer Tints Topcoats
This spring, OPI will debut their revolutionary Sheer Tints, the brand’s first-ever pigmented topcoats. Sheer Tints by OPI offers a fresh take on traditional topcoats with the introduction of four new vivid hues in blue, pink, yellow and purple. An infusion of transparent color with high shine, these topcoats can be worn alone, with a base coat for a playful sheer or layered over any shade to create an alternate finish for a new nail look.  
Friday, February 21, 2014 - 4:32pm
Bellus Academy Partners with Minx for Re-Launch of Spa Nail Technician Program
On the heels of U.S. News reporting “Nail Technician” as one of the top best social service jobs, Bellus Academy recently announced the re-launch of the Spa Nail Technician program at their Poway (San Diego County) campus in March 2014. This re-launch also includes a new partnership with Minx, the luxury nail fashion of choice in over 40 countries that has been featured on the nails of well-known celebrities like Heidi Klum, Beyonce, Rihanna and Katy Perry.
Thursday, February 20, 2014 - 5:33pm
Robanda International New Global Distributor of Hydra Oil
Robanda International recently became the new global distributor of the skin care line, Hydra Oil. Hydra Oil is a specially formulated blend of essential oils to help diminish the appearance of scars and other skin discolorations such as spots and stretch marks. Products will be sold at Sally Beauty Supply, as well as other leading beauty supply stores in February 2014. This is the debut for Hydra Oil in North America, as the brand is based out of South Africa. 
Thursday, February 20, 2014 - 4:54pm
NYFW Nails: Boldly Beautiful "Moonbows" by Dermelect Cosmeceuticals at Cynthia R
Dermelect Cosmeceuticals, the brand that introduced "ME," the first peptide-infused anti-aging nail lacquer treatment, was the brand behind the moody, darkly colorful nail look at the Cynthia Rowley Fall 2014 Presentation at New York Fashion Week. Celebrity nail tech Elle helped craft the colorful, cool look as the perfect complement to the Fall 2014 line.
Thursday, February 20, 2014 - 2:28pm
OPI Announces Partnership with Coca-Cola Company
OPI Products Inc., a subsidiary of COTY Inc (NYSE: COTY), announced its upcoming collaboration with The Coca-Cola Company, the world’s largest beverage company and home to one of the world’s most iconic brands, Coca-Cola, whose mission is to inspire moments of refreshment, optimism and happiness. Several of the Company’s most recognized brands, including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta, will be the inspiration for a line of OPI limited-edition nail lacquers that will launch internationally in June 2014.
Thursday, February 20, 2014 - 1:41pm
PBA Announces Winners of the 2014 Sally Beauty Scholarship
The Professional Beauty Association (PBA) recently announced the winners of its 2014 Sally Beauty Scholarship at the 2014 ISSE Long Beach show. More than 300 applicants were considered for the award. According to Jan Roberts, Director of Corporate Communications at Sally Beauty Supply, "Sally Beauty is proud to have supported PBA for the past 22 years by providing over $200,000 in scholarships for cosmetologists." This year, $18,000 total was awarded to the following winners:
Thursday, February 20, 2014 - 10:50am
David Trocker Appointed Chief Marketing Officer at Hand & Nail Harmony
Hand & Nail Harmony’s CEO Danny Haile recently announced the appointment of David Trocker as the company’s new Chief Marketing Officer. With over twenty-five years of extensive experience in both the professional and retail beauty markets, David Trocker brings a vast amount of knowledge and marketing savvy to the growing company. “Hand & Nail Harmony’s business has been soaring since its inception,” said Trocker. “I’m excited to join such an innovative, growing company that is known domestically and globally as the gel-polish leader.
Wednesday, February 19, 2014 - 5:14pm
The Black Orange Collection by Marko Simunovic
Inspired by the "colorful and dark sides of one's personality," hair stylist and salon owner Marko Simunovic created a stunning collection featuring a play between bright, vivid color, and gorgeous, shiny darks. With sharp lines and bold shapes, paired with complementary makeup looks and perfectly over-the-top fashion, the collection, "The Black Orange," is a wonderful mashup of light and dark, soft and strong, playfulness and seriousness.Behind the Scenes:
Wednesday, February 19, 2014 - 5:08pm