MTV's annual Video Music Awards (VMA's) are known for pushing the envelope. From eye-catching red carpet fashion, to over the top beauty looks, the VMA's are home to some of the wildest, most unique celebrity looks of the year. Last night's VMA's were no exceptions. From host Miley Cyrus' numerous wardrobe changes, to the edgy, fashion-forward hairstyles seen on last night's performers and A-list audience members, the 2015 VMA's delivered all the fun, crazy, and iconic looks we've come to expect.
Monday, August 31, 2015 - 10:20am
One of fall's hottest hair trends is metallic hues. To help you achieve this look quickly and beautifully, PRAVANA has launched new ChromaSilk Express Tones. Created in collaboration with hair guru Guy Tang to coincide with the new Pure Enlightenment Balayage Kit launch, the Express Tones are gentle and ammonia-free, leaving hair shinier and healthier in under five minutes.
Friday, August 28, 2015 - 2:20pm
Goldwell's "Make the Cut" initiative is a nationwide search for the most passionate professionals in the haircare industry. Chosen stylists will become part of the Goldwell Global Artist Network, one of the most talented, dedicated, creative and inspirational education teams in the world.
Friday, August 28, 2015 - 2:09pm
Colorist at Bouffant Beauty Bar in La Mesa, CA, Amelia "Violet" Camp, recently helped her client achieve this rich, vibrant red colormelt. Says Camp, "This is my clients starting canvas [see below]. She came in with a few inspiration pictures, but the one she kept coming back to was Guy Tang’s Dark Pheonix he posted a couple months ago.
Friday, August 28, 2015 - 11:01am
After the highly successful launch of its innovative Programs of Passion in 2014, Matrix announced an expanded lineup for 2015. Included on the roster is Matrix Celebrity Stylist George Papanikolas, who will conduct a session entitled “Celebrity to Reality;” iconic haircolor educator Gina Khan, who will lead a class on “Logical Color” and Matrix Artistic Director and Latina hair expert Robert Santana, who will offer a course called “Brunette. Journey to Lightness.” 
Friday, August 28, 2015 - 10:37am
American International Industries (A.I.I.), a leading manufacturer and worldwide distributor of beauty products, has announced the recent acquisition of the Hollywood Fashion Secrets® brand. 
Friday, August 28, 2015 - 10:01am
Each week Beauty Launchpad will be selecting one fabulous 'do to be featured as our hairstyle of the week! Submit your hairstyles on Instagram by tagging your hairstyle photos #lpweeklydo and @beautylaunchpad. This week's #lpweeklydo: This week's Hairstyle of the Week goes to @belladonnabymollyromano for this pretty-in-plum transformation!
Thursday, August 27, 2015 - 2:53pm
Goldwell Regional Guest Artist Michelle Vance recently created this retro look to showcase her favorite era, reinventing a classic flapper style into a modern faux bob. Megan, her redhead model, is in a Motown band in Austin, TX, and Michelle loves to create Megan’s vintage-glam hairstyles for the stage. Check out Michelle's tutorial video below to recreate the look!
Thursday, August 27, 2015 - 2:36pm
Eufora Global Team Educator Tamra Segert was recently honored with the opportunity to present two business courses at PBA Beauty Week. Segert, a barber/stylist for 37 years, a Eufora International Educator for ten years, and a salon owner for eight, shared her extensive knowledge with attendees, including her five key elements that define and determine success as a stylist. See Segert's tips below!Define and Determine Your Success Today
Thursday, August 27, 2015 - 2:25pm
Sebastian Professional's What's Next Student program saw hundreds of applications last year from students proclaiming why they deserved to be chosen as part of the Sebastian Student Tribe. Fifteen lucky students were chosen, and led the charge to put their school on the map during the What's Next Awards Competition.
Thursday, August 27, 2015 - 2:15pm