The Discover Beauty program, an initiative of Cosmoprof North America (CPNA), returns for its sixth year of matching leading retailers with emerging beauty brands in 2012. CPNA announces the initial Discover Beauty line-up for 2012, which include: GOLDFADEN MD, Hevia Skin Science, Layla Cosmetics, KARORA Cosmetics, Marula by The Leakey Collection, Niki Saint Pierre Botanical Cosmeceuticals, Recipe for men and TEMPTU.
Discover Beauty participants are provided with key placement on the show floor and guaranteed one-on-one pre-scheduled appointments with specialty retailers on the first day of the show.
All Discover Beauty brands are automatically enrolled for the 2012 Discover Beauty Award. This award is given to one brand, which is recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry influentials, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of Sunday, July 22, 2012, as part of a private reception.
Below is the initial list of the 2012 Discover Beauty exhibiting companies:
hnology along with an Italian fashion influence, Layla reveals their newest collections for the first time to the U.S. market unveiling ground-breaking innovation and nail art to the industry.
Cosmeceuticals is a groundbreaking facial skin care line of intensive overnight treatments that support the skins natural functions, restores nutrients and revitalizes suppleness. Free of parabens, mineral oil, synthetic fragrances and coloring, the end result is a healthy, radiant and youthful look.