BBI (Wet Brush)Articles & NewsToolsHaircare Leader Wet Brush Unveils New Customization ToolWet Brush fans now can take their hair routine to the next level by creating a one-of-a-kind design that they can share with family, friends, teammates—the opportunities are endless.ToolsWet Brush Unveils NEW Special Edition Hairbrush Inspired by Paul Newman in Partnership with Newman’s OwnWet Brush is the first brand selected to participate in Newman’s Own “Newman’s Deal” program, granting the use of Paul Newman’s name, image, and likeness for a special edition product giving away 100% of profits to help kids.ToolsWet Brush Launches Nightmare Before Christmas KitJust in time for Spooky Season, Wet Brush launches their cult-favorite Original Detangler in a NEW Nightmare Before Christmas Kit.NewsBeauty By Imagination Appoints a New CEO, Effective ImmediatelyTwenty-five year industry veteran Francesca Raminella has been appointed CEO of Beauty By ImaginationToolsNew Launch: WetBrush Go Green Mini CollectionWetBrush unveils travel-size versions of its popular Go Green collection.