Product shown: Fortifying Pre-Wash TherapyCarmine Minardi, Beth’s partner in business and in life, complements Beth’s color expertise with his styling and cutting prowess. Having worked behind the chair for 35 years, “I’ve touched a lot of hair,” says Carmine. “Based on my experience, I know that having 30 styling SKUs only serves to take up shelf space and causes inventory costs to spiral out of control. This is why we’re limiting the number of styling aids in our brand (currently there are four, with two more on the way) and showing stylists how to cocktail the products to create infinite results."
