Volumizers

WATCH: Keratin Complex's Style Therapy Line @ Premiere Orlando


Whether your clients have the Keratin Complex straightening treatment or not, the company’s new Style Therapy line aims to allow versatility in styling while maintaining lustrous, healthy locks.

WATCH: Retrohair @ Premiere Orlando


Beauty Launchpad fashion editor Karie L. Frost stops by the Retrohair booth to talk shop with international creative director Gino Martino, who shares the company’s goal of stopping diversion with its “Friends don’t let friends buy haircare from drug stores!” campaign, as well as his dry-cutting technique.

Backstage Essentials


Decadence. Stunning beauty. Glamour. In this Launchpad exclusive, Redken Creative Consultant Guido distills his runway creations into six lavish styles, better known as Glamorama. “The ’70s were a decadent time in fashion,” Guido shares. “Lots of hair, lots of makeup. The collection is referencing an era when people really spent time on beauty.” And if you're ready to spend time on beauty, you've come to the right place. We reveal the products and know-how to achieve these mindblowing hairstyles! —Amy Dodds

Screen Control Boost Spray


Screen queen: Screen Control Boost Spray's Volumizing Advanced Boosting Complex grants mondo body, texture and hold to even the limpest of locks.

Fashion Week Update: TIGI at Lake & Stars


 

Fashion Week Update: TIGI & R Session at Richard Chai


 

“With Richard, the girl who wears his clothes is always a cool girl; she’s a New York girl who doesn’t try too hard,” says Kevin Ryan backstage at Richard Chai’s Fall 2011 showing. “I know a lot of people cite New York girls as their inspiration, but this is the real deal,” he laughs.

 

 

Fashion Week Update: Cutler & China Glaze at Tadashi Shoji


 

Fashion Week Update: TIGI at Erin Fetherston


Ethereal, woodland fairies: The theme for the hair at Erin Fetherston’s Fall 2011 show perfectly mirrors the designer’s own otherworldly beauty. In fact, Fetherston glides around backstage wearing the very same hairstyle that Odile Gilbert, working with Catwalk by TIGI, crafted for the models. “It’s a very romantic, very girly look,” Gilbert remarks. “We want a very tiny, smooth head, and then this wrapped-around braid to offset it.

Wella Care and Styling


The exterior of the Frank Gehry-designed IAC building in Manhattan is reminiscent of an ice glacier; its milky white windows glisten; its sloping curves and irregular angles beg you to slide your hands across them; its hulking dimensions puts your sense of size into overdrive. It stands as one of the most original and awe-inspiring architectural marvels in NYC, and it also played the setting for another company that has its sights set on inspiring awe by inciting the senses: Wella Professionals.

Onesta Volumizing Shampoo


Go big or go home! Onesta Volumizing Shampoo delivers major body while rosemary and lemongrass extracts invigorate and an exclusive blend of omega 3 and 6 essential fatty acids replenishes hair's natural emollients. 

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