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With winter now in full force, and most areas of the country covered in snow, it's more important than ever to help your clients protect their tresses from the harsh elements. Winter can wreak havoc on hair - icy winds, dry air, plummeting temperatures and, in turn, constantly running indoor heat can lead to dryness, brittleness, and damage. Aveda Global Artistic Director for Hair Styling, Allen Ruiz, has some quick and easy tips to keep locks looking their best, especially in this winter wonderland.

From Grown Out Blonde to Ginger Spice
How many times has a guest requested a color that just doesn’t make sense? Happens all the time because they really don’t understand all there is to know about coloring hair. They don’t understand that hair color can have warm, neutral or cool tones, and when considering their color, they give broad statements that sometimes don’t make sense or would not look good. The staff at Aurelio Salon follows these tips when educating guests on tonal differences.

Tips for curly hair
Curl power! We reached out to a plethora of experts for their best curly-hair tips on cutting, coloring, styling and more. Read on to see what they had to say. Cleaning:

“Everyone’s journey with cancer is very personal… and those that lose their hair feel very vulnerable. Being a stylist, we can give them knowledge to empower them and make them feel beautiful,” says Geneva Cowen, Artistic Director for Sam Villa.

5 Tips For Kelly Rowland Inspired Hairstyles
Grammy Award winning singer Kelly Rowland celebrates her 34th birthday today! We love it when stars change it up, and this former Destiny's Child member's hair has gone through color and style transformations galore. We chat with Kelly's colorist Matrix Celebrity Stylist George Papanikolas about 5 of the star's recent hair looks and his tips for achieving the styles.

Valentine's Day Hairstyles: 10 Romantic Updos Your Client Will Love
Valentine's Day is just around the corner and love is in the hair! For swoon-worthy styles, we turn to Laura Kaszoni for romantic updo inspiration. Who doesn't love getting flowers on Valentine's Day? Follow this photo-pictorial to create a pretty floral half-updo: Whether your client is heading out for a fun night with friends or getting ready for a hot date, this regal updo will make her feel like a queen:

Haircutting is comprised of both technical and creative elements. The technical are easier to explain and learn, but it’s the artistic/creative elements that are much more difficult to govern, as art is by it’s very definition a subjective process. There are, however, some things to take into consideration when bringing a creative vision to life, and according to Andrew Carruthers, Director of Education for Sam Villa, one of the most significant creative aspects of a cut is the fringe.

Invisi-tab celebrity stylist and Creative Director Ron King explains what makes Invisi-tab different from other hair extensions at ISSE 2015:   See Launchpad's Managing Editor Alyson Osterman-Kerr get a complete Invisi-tab makeover HERE!

Whether your client has a hot date planned with her beau or a girls' night out, make sure she makes a statement this Valentine's Day with these top five beauty tips from celebrity makeup artist, Jami Svay. Svay, who has worked with Meghan Trainor, Brooklyn Decker, and Angie Harmon, among others as well as top fashion brands like Oscar de la Renta, Ralph Lauren, Laura Ashley, and Perry Ellis shares her tips below for the perfect Valentine's Day beauty look!1. Kiss and makeup:

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