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“Even if you have products and tricks that make naturally curly hair look great, stylists and guests alike seem to always be on the quest for something new and better,” says Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care. Roche helped launch Puerology Curl Complete, which delivers natural-feeling, frizz-free definition, to the consumer press this month and addressed commonly asked questions.When do I apply products?

Almost every girl desires to have sexy New Year's Eve party hair. You don't need tons of primping time to create that foxy hair your client always wanted. Celebrity stylist David Antunes shares tips and tricks to achieve dazzling holiday hair:1) Sexy New Year's Eve Party Hair Should Have Movement and Bounce!

ICA 2014, held in New York City, was a whirlwind of creativity as some of the beauty industry's top leaders and beauty professionals from across North America came together to learn, teach and be inspired. Go backstage with Beauty Launchpad, and check out some of the most exciting shows, stunning hair looks and fun moments from ICA 2014!

Latino Fashion Week took place in Chicago recently on October 1-5, 2014, and a team of cosmetology students and instructors from Tricoci University of Beauty Culture got the chance to style the hair and makeup of the runway models.Student teams from Tricoci University’s Chicago Northeast and Northwest campuses worked alongside some of the beauty industry’s top salon professionals, as well as the fashion industry’s most talented Latino designers, to makeover the runway models with cutting-edge beauty looks. 

You never get a second chance to make a first impression, especially on a first date! To help single women across the country during these moments, Wella Professionals, the hair color, care and styling authority, is partnering with the world’s largest online dating company, Match. A woman’s hair completes her overall look for a first date, making the collaboration between these two brands a natural fit.

This Halloween, Angelino’s can get their spooky makeup, effects, or even their body painted in the comfort and privacy of their own home! From October 29th to November 1st, Halloween makeup will be a special service offered by PRIV, an app that sends vetted beauty and wellness professionals, straight to a client's door in under an hour. With face painting starting at $50 and body painting from $80, fabulous costume hair and makeup is just a click away.

We've all heard our fair share of rumors about the dangers of various ingredients and chemicals commonly found in beauty products. James Grundy, Eufora's Director of Research and Development, takes a close look at these myths and misconceptions and explains what you need to know to get the facts right!Flip through below as James Grundy busts 5 common beauty myths!

Award winning London stylist extraordinaire Neil Smith presented the Art of Technique at Eufora's International Leadership Conference on October 20th. Smith, whose work has been featured on magazine covers all over the world, guided guests through an interactive session offering editorial styling tips and anecdotes from his own experience. Neil encouraged stylists to get outside of their comfort zone and "not to be their own obstacle" in the path to success.

Michael's Salon model Amanda was interested in cutting bangs, but was afraid to make such a big change to her hair without first knowing what it would look like. Stylist Ashley O'Dell used clip-in bangs from the company "Xtensify" so Amanda could get the look of bangs before actually cutting her hair. She loved them so much that she bought her own. Rather than cutting her hair, she can clip-in the bangs whenever she wants a different look! BEFORE:

As we bid farewell to sunny summertime tresses, winter is a great time to turn on the color, switch up the style and welcome some version of the bob in your world. Below, Master Stylist Raphael Reboh, owner of Femme Coiffure Salon in Miami talks hair trends for winter 2014. Reboh has styled a-list tresses including Jennifer Aniston, Jennifer Lopez, Cameron Diaz, Joan Collins, Adriana Lima, Bianca Jagger and even the late Joan Rivers.Warm Blonde

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