Video

Taking Advantage of Blonde with Patrick McIvor
Years ago, there where only two ways to create a blonde – bleach or bleach and tone. But now there are many more options to create this desirable shade, from perfect platinum to sweetly sun-kissed. Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California gives his time-saving tips, showing how much fun going blonde can be!The No Lift, No Developer Permanent Way:

Keratin Complex unveils new products, including Timeless Color Fade-Defy Shampoo and Fade-Defy Conditioner, Vital Shot Restorative Keratin Ampoules, and Advanced Glycolic Smoothing System, at the ISSE Long Beach expo in California. For more information, visit keratincomplex.com.

Take a behind-the-scenes look on the set of Neuma's photo shoot! Chad Law, Director of Education, and Jeffery Orrell, Senior Vice President, share the inspiration and bold message behind Neuma's hairstyle looks.

Aveda's Culture Clash at ISSE 2014
Take a behind-the-scenes look at Aveda's Culture Clash at ISSE 2014!

WATCH! Behind-the-Scenes at L'Oreal Professionnel's Annual Event in San Diego
Watch these videos to get a behind-the-scenes look at L'Oreal Professionnel's Annual Event in San Diego. Jason Backe gives the deets on L'Oreal Professionnel Foundation:

How to Use L'Oreal Professionnel's New Hair Chalk
Jo Blackwell-Preston of L'Oreal Professionnel demoes the brand's new hair chalk.

Spiral Wrap Set Tips
Jennifer Macdougall of L'Oreal Professionnel shares spiral wrap set tips!

Video: Create Crystal Hefner's Smokey Eye and Makeup Look!
Crystal Hefner's makeup artist Kip Zachary guides us step-by-step to re-create her makeup look from Playboy's 60th Anniversary Celebration. Don't miss out on Kip Zachary's amazing makeup tips!  In this video learn how to apply the foundation technique, contouring, blush and eyebrow enhancing used on Crystal:

Pravana President and Founder Steve Goddard shares information about the Pravana Certification program! [Video courtesy of Pravana]

Sassoon at ISSE 2014
Sassoon Creative Director Mark Hayes talks about the inspiration behind the Sassoon presentation at ISSE 2014. Flip through to see behind-the-scenes photos and the final looks from the stage presentation! [pagebreak] [pagebreak] [pagebreak] [pagebreak]

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