How To's

Master colorist Margarita Ford recently gave her client the grey coverage she desired with this bright, brilliant blonde that's perfect for summer. Multi-dimensional and warm, it's a gorgeous, sun-kissed look that's naturally and effortlessly beautiful!Get the Look:1. Says Margarita, "This client is about 80% grey. I first applied a base formula of Rusk 1 oz. 6N and 1/2 oz. 6NW and 20 volume on the roots only.2. "Let process at room temperature for 30 minutes.

Jenna Marbles is officially in the limelight with her new electric green ombré tresses. Known as one of YouTube’s most-watched personalities with millions of subscribers across numerous social platforms, Marbles (real name: Jenna Mourey) continues to be a fan of creative color, having rocked purple, turquoise, silver and more in the past.

Brittany "Monroe" Minton, hairstylist at Michael's Salon and Day Spa in Dayton, OH, created this biker babe look for a recent photo shoot by the salon. Pumped up volume with a hint of rockabilly, this look is both chic and wearable - a perfect, every day style for the somewhat edgier client. Get the steps you need to recreate this style, below. Get the Look:

Shonda Broadus, stylist at Color Me RAD Salon, recently transformed her client from brown box color to this vibrant shade of strawberry red. Says Shonda, "My client has always wanted to try fashion shades but was always a little nervous. She's typically a red-brown (box) color and I wanted to show her that with the right fashion shades not only would she look great with it, she'd LOVE it!"

Surface Color Additives
When used in combination with professional color, Surface Color Additives can maximize hues without affecting processing time, resulting in healthier blondes, richer reds, scalp protection, better coverage and increased longevity. For formulas and how-tos, read on!   MAXIMUM CONDITION DURING BLEACH - TRINITY ONE SHOT

Melissa Emerick, a stylist at Dolce Salon and Spa in Scottsdale, Arizona​, recently helped her client transform her faded, purple hair color to this beautiful, multidimensional lilac. Rich purple paired with whispers of silver and bits of lavender result in a stunning final look. Below, Melissa shares how she created this lovely lilac hue.​Before

Create Sergiy Shapochka's Winning American Crew All-Star Challenge Hairstyle
American Crew All-Star Challenge Global Champion, Sergiy Shapochka from Ukraine, shares how to create his winning men's hairstyle! STEPS:

With warmer weather comes bolder beauty trends and fun, adventurous color. The key to pulling off a brightly-hued look, like this electric blue, is keeping everything else relatively bare. Below, beautyADDICTS makeup artist Kathleen Davoine provides a how-to so you can recreate this fun, springtime look!Get the Look: Out of the Blue

The sundresses, the thoroughbreds, the hats and fascinators – there is an undeniable energy and elegance to the annual Kentucky Derby that reminds us of the thrill of dressing up and flaunting our finest. Whether your client is heading to Louisville on May 2nd, or will be toasting with her mint julep from afar, Pureology Artistic Ambassador Ruth Roche has the perfect hairstyles to match. 

Hairstylist Molly Romano recently helped her client go from bland box color to this gorgeous, vibrant teal. After putting her client on a hair-strengthening regimen for 3 weeks, Molly was able to correct the color and give her guest a brand new look. Below, Molly shares the steps she took to create this stunning, peacock green hair color. Get the Look:

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