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Haircare brand Original & Mineral (O&M) recently announced the launch of its new Project Sukuroi, a golden smoothing balm designed to deliver a smooth, glossy finish to hair.

Joico's Hair Shake Dance Could Win You a Trip to Las Vegas
Beauty Launchpad joined Joico and Peta Murgatroyd from "Dancing with the Stars" at The District in Los Angeles to do the Hair Shake Dance for the launch of Joico's new product, Hair Shake. This new texturizer, a liquid-to-powder micro-fine mist, amplifies hair with a mega-volume instantly bringing hair to life.  

April may be known for its showers, but it's also the time of year we celebrate Earth Day, and there's no better time to give environmentally-friendly beauty products a little more attention. Wella Professionals has announced its first range of haircare products that are free of sulfates, parabens and artificial colorants and provide up to ten times more keratin protection for renewed hair vitality.

As stylists and salons across the country gear up for their Rock the Cure National-Cut-A-Thons to benefit City of Hope, PRAVANA has announced the launch of the Rock the Cure Collection, available in SalonCentric locations nationwide beginning May 2015 for a limited time only. The collection, a coming-together of some of the industry’s favorite brands, offers seven full-size best-selling products for a salon price of $39.99.The collection includes:

Sexy Hair's Big Sexy Hair Full Bloom and Soy Renewal Creme are just what you need for achieving on-point spring tresses.

Earth Day serves as a great reminder each year to be mindful of how our planet can be affected by our daily habits, starting with our daily shower routine. 

For the client who's interested in switching up her hair color, but isn't sure about the commitment and upkeep involved, Redken offers a solution with its new, limited edition Color Rebels Naturals temporary hair makeup. Available in five shades, Color Rebels Naturals allows guests to test drive some of the hottest hair color trends of the season, including ombre, sombre, babylights, champagne, and rose gold.

With music festival season right around the corner, beginning with Coachella's 2-weekend festivities this month, there's no better time for client's to embrace the pastel hair color trend. Wella Professionals' new iNSTAMATic by Color Touch hair color line offers an array of gorgeous colors so your guest can celebrate in style, whether she opts for dip-dyed ends, rainbow strands, or embraces her inner mermaid. Best of all, these demi-permanent shades fade beautifully so your client can keep rocking a subtler version of her color long after Coachella ends.

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