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Matrix Introduces LIGHTINSIDER Lightening System
Salon clients love to lighten up—in fact four out of five clients opt for a shade that’s lighter than their natural hue. Now lightening services such as balayage and highlights can be less damaging and more comfortable than ever, thanks to the breakthrough, no-ammonia LIGHTINSIDER Lightening System from Matrix.

The nail art trend has shown no signs of slowing down, with graphic, chic designs popping up on recent Fashion Week runways and Hollywood's red carpets alike. In the salon, clients are still requesting fun nail looks, whether simple and minimalist, or more intricate and festive, but these designs aren't always easy to create. From perfecting straight lines to creating miniature scenes, these nail looks can be difficult and time consuming. Fortunately, indie nail brand KBShimmer has the answer – the brand's Vinyl Nail Decals.

Back in February, nail polish brands Morgan Taylor and Gelish released two, collaborative collections, inspired by Disney's live-action Cinderella film, out this month. The sets included five matching shades - in polish for Morgan Taylor, and gel for Gelish - based around the classic fairytale.

Matrix Introduces SOBOOST Color Additives to Intensify, Neutralize and Customize
Now Matrix haircolor artists have an exciting new tool that can be used to boost, soften and create bespoke color results! New SOBOOST Color Additives, which can be added to most Matrix SOCOLOR and Color Sync formulas, provide colorists with four, pure, bright tones for immediate intensifying or neutralizing effects. The result? Unlimited artistry, unlimited customization, unlimited client satisfaction! SOBOOST direct dyes come in four shades:

For light- and dark-haired clients alike, overall lightening continues to dominate as today's top hair color trend. With blonde services accounting for nearly 50% of all salon color services, the need for a custom range of lightening products has never been greater. Revolutionizing what it means to be blonde, the launch of Redken’s NEW! Blonde Idol Professional Haircolor Collection allows clients to achieve customized lightened shades of up to 7 levels, no matter their natural shade. 

ColorpHlex Protects and Strengthens Hair
Hair coloring just got stronger! A new step has been introduced that makes hair look and feel healthier and shinier than ever before and ColorpHlex is leading the way. ColorpHlex is a 2 step color strengthening additive. It improves the strength and quality of the hair from the inside out. Patented and scientifically formulated, ColorpHlex uses a naturally derived vegetable protein molecule that penetrates the hair, reinforcing bonds during the color and bleach process, filling hair pores and protecting the hair color.

Refresh Color with NEVO Color Enhancer Treatment
Help your clients maintain their color between salon appointments with the new PRAVANA NEVO Color Enhancer Treatment. Routine shampooing, heat styling and UV exposure are a few of the inevitable factors that can cause your work to lose its luster. Now, clients can breathe new life into less-than-fresh color every time they condition.

Beauty Collection's Top 3 Picks for Spring Skincare
Whether you are looking for the perfect everyday product to exfoliate dry skin or jetting off for a tropical getaway and need a vacation moisturizer, Beauty Collection has an array of products to add to your must-have spring and summer skincare list. Here are three favorite products for beautiful skin:FarmHouse Fresh Whoopie! Cream

8 Irresistible Lip Colors for Valentine's Day
Whether you plan to go bold with a classic red lip or prefer to opt for a romantic lavender, we've got you covered. This Valentine's Day get irresistibly kissable lips with these 10 pretty lip colors!

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