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Register to win HBL Hydrating Shampoo & Conditioner—and/or 11 other products—in Launchpad's Massive Beauty Giveaway »

Since 2012, PRAVANA has continued ongoing philanthropic efforts to support cancer research organization City of Hope by donating five percent of product sales from their popular NEVO line.

Matrix's New COLORINSIDER Color Concentrates
Intensify, brighten and lift beautiful, permanent haircolor with the NEW! COLORINSIDER Color Concentrates! Specifically designed to boost COLORINSIDER formulas, the new Concentrates will give stylists and colorists even more flexibility to create vibrant, gorgeous looks. The COLORINSIDER Concentrates are prominent in our new Matrix Trend Collection, True Pioneers, which is inspired by the panoramic color and rustic styles of the American West.

In honor of Breast Cancer Awareness Month, Au Naturale Cosmetics is partnering with the Keep A Breast Foundation for the month of October. The limited-edition collection includes a recycled billboard cosmetic bag with Organic Crème Eye Shadow in Bliss, Organic Lipstick in Primrose, Natural Lip Gloss in Ravish and a Natural Blusher in Pomegranate. The collection will be available on for $65.00 with 50% of all sales going directly to Keep A Breast Foundation.

Macadamia Beauty, parent company of Macadamia Professional, recently announced that they will be expanding their brand portfolio with the launch of a new anti-aging haircare line: éprouvage, which uses plant stem cells to help prevent and reduce thinning strands while producing thicker hair. 

Just in time for the transitioning season, ColorProof Evolved Color Care has announced three exciting new products launching this fall: SuperRich Daily Intensive Moisture Treatment, TextureCharge Color Protect Texture + Finishing Spray, and CurlyLocks ColorProtect Curl Mousse. ColorProof Evolved Color Care SuperRich Daily Intensive Moisture Treatment

TRUSS Cosmetics, a full-service, professional products company based in Brazil, recently launched one of the brand’s fan-favorite products, K Recovery 3D Shine to the US market. The K Recovery 3D Shine salon treatment is a professional conditioning recovery treatment with multiple uses, formulated with collagen, polosil, sericine, nano repair and keratin. The treatment repairs the interior cortex of the hair, while also restoring the exterior of the hair fiber.

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