Celebrities

Create Demi Lovato's New Pink 'Do
From blue mohawks to subtle pastel ends, punk style has influenced hair trends in the music and fashion industry for decades. Demi Lovato refreshes these iconic looks by showing how incorporating color can appear spontaneous, yet casual. The singer has left her blue hue behind for a hot pink shade. Bright hair colors are becoming mainstream among celebs, and chances are some of your clients are looking to achieve similar styles. Perfect for spring, pink warms up strands and can add a creative punch to lack luster locks.

Hair Trends: Taylor Swift Hosts a Haircut Party
Is Taylor Swift starting a new beauty trend? This week in London, Taylor hosted a "haircut party," gathering friends like Cara Delevingne and Ellie Goulding backstage to watch as she cut her hair into a new shoulder-length bob. All the fun was captured on Instagram. George the Salon in Chicago is already seeing the "Swift effect," receiving calls from women asking if the salon can host a "haircut party" just for them. 

Keratin Complex Hosts DirecTV Celebrity Beach Bowl Gifting Suite
Getting into the Super Bowl spirit, Keratin Complex participated in the official backstage VIP gifting lounge at the 2014 DirecTV Celebrity Beach Bowl Gifting Suite at the Gansevoort Hotel in NYC. Tennis great Serena Williams, Real Housewives of New York's Jill Zarin, country singer Jesse James, TV personality Katherine Webb, footballer player and Webb's boyfriend AJ McCarron and Shahs of Sunset star Mercedes "MJ" David who all stopped by to cheer on America's athletes with Keratin Complex. Check out these stars and their spectacular swag!

The Beatles Hair Quiz: Hair Styles Trends
Test your Beatles hair trivia knowledge! We all know that when The Beatles deplaned at New York's JFK Airport on February 7, 1964, they introduced the world to a new hairstyle. But did you know that a member of the Fab Four actually wanted to open a chain of salons? Or that one had given the cut a name? Read on to test your Beatles hair knowledge! Answers on the last page.

2014 Grammy's Beauty: Create Taylor Swift's Power Pony
At the recent 56th Annual Grammy Awards, singer/songwriter Taylor Swift stepped out onto the red carpet sporting a simple-yet-chic "power" ponytail. The look was young and fun, and showed off Swift's gorgeous makeup. Follow these step-by-steps, styled by L'Oréal Professionnel Artist, Jennifer MacDougall and colored by L'Oréal Professionnel Artist Jason Backe, to recreate Swift's power pony.The Style:1. Create a clean side part and apply L’Oréal Professionnel Mousse Volupté to dry hair from roots to ends. 

Extension Expert Bianca Arussi on Ariana Grande's Signature Hairstyle
Twenty-year-old songstress Ariana Grande has been getting a lot of flack for her unwavering loyalty to her signature half-up hairdo, a look that she has donned no fewer than 15 times in the last two months alone. 

Follow these step-by-steps styled by L'Oréal Professionnel Artist, Jennifer MacDougall and color by L'Oréal Professionnel Jason Backe to achieve Ciara's must-try look: Reverse French Roll. [Images courtesy of L'Oréal Professionnel]

Laura Dern's Strawberry Blonde Waves
At this year’s Golden Globes, Laura Dern arrived looking radiant and gilded from head to toe with an old hollywood glamour worthy dress and stunning new strawberry blonde waves. The Oscar nominated and Golden Globe winning actress was on hand that evening to present her father’s nominated film, Nebraska, staring legendary actor Bruce Dern.

2014 Grammy's Beauty: Colbie Caillat's Reverse-Braided Topknot
Celebrity hairstylist Torsten Witte created a fun, flattering hair look for singer and Grammy nominee Colbie Caillat for the 2014 Grammy Awards. The look was polished yet relaxed with a reverse-braid and overall "messy" appearance. Says Witte, "The topknot is one of my all-time favorites - so flattering to the face."Get the Look:1. Beginning with damp hair, Witte blow dried the hair with the T3 Evolution LongLife Dryer then straightened it with the T3 Fahrenheit450 Flat Iron.

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