Business

Philippe and Sylvie Hennessy Reclaim the Helm of Pevonia
Specialty spa skincare brand Pevonia, a world leader of natural botanical skincare, announced that Philippe and Sylvie Hennessy have once again gained complete executive ownership of Pevonia International LLC. The Hennessys are the original founders of Pevonia, and were the previous sole owners of the company from its inception in 1991 until its sale to an equity partner in 2008. Now they are back in control and have ambitious plans to drive new global expansion of the brand and continued growth in existing markets.

On Monday, April 6, 2015, (12:00 p.m. EDT | 11:00 a.m. CDT | 10:00 a.m. MDT | 9:00 a.m. PDT) the Professional Beauty Association (PBA) will host Who's Managing Your Salon's Online Reputation?, a complimentary webinar designed to help salon owners create an impactful online presence for their businesses.   

The Professional Beauty Association Hosts Webinar on Using Instagram for Busines
On Monday, March 30, 2015, (1:00 p.m. EDT | 12:00 p.m. CDT | 11:00 a.m. MDT | 10:00 a.m. PDT) the Professional Beauty Association (PBA) will host Awesome Insta Images: Reinvent Your Social Space, a complimentary webinar designed to guide social users to elevate the expression of their work and maximize exposure on social media.  

The salon team can be an owner’s greatest asset or worst nightmare. A strong team is pivotal to a salon’s success, which is why Eufora has chosen the theme “A year of transformation and inspiration - Create a salon dream team” for the 2015 Eufora Salon Owners’ Network (ESON).

StyleSeat Hits $1 Billion in Appointments Booked
StyleSeat, a leading destination for booking beauty and wellness appointments, has just hit $1 billion in revenue for appointment booked through the site and app. Here's a look at how they did it: [Image courtesy of StyleSeat]

Patrick McIvor Becomes ARROJO Techni-Color Director
Patrick McIvor is joining ARROJO as Techni-Color Director and Brand Strategist. A multifaceted position, he will work on growth, development, and innovative practices in four key elements of the brand's mission.

Through its collaboration with StyleSeat, the all-inclusive salon solution to book, engage and sell to clients, L’ORÉAL USA Professional Products Division (PPD) recently announced an additional feature on the platform that supports salon professionals. For the very first time, salon professionals now have the opportunity to sell Essie Professional, Kérastase, L’Oréal Professionnel, Matrix, Mizani Pureology, Redken, and Shu Uemura Art of Hair online through their StyleSeat profiles.

According to Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care, "There are three ways for a salon professional to gain access to face-to-face education: go to a class, have an educator come to the salon, or go to a show. The challenge with the first and last is the rest of the salon team still needs to be briefed on the new content. By hiring an in-salon trainer, the middle step is omitted and the team can head straight to implementing new information.

Curiosity may have killed the cat, but it’s essential for success in the professional beauty industry. A curious stylist rises to the top like cream and can even become multi-talented, which makes them more marketable. Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care, recently interviewed one of the industry’s most curious talents, Michael Devellis, Founder of The Powder Group, on his innovative business and passion for helping others fill their curiosity.

“Many stylists are very talented and very busy, but that does not automatically make them proficient in running a business like a salon,” explains Sam Villa, Founding Partner of Sam Villa and Redken Education Artistic Director. Whether a stylist is considering opening up their first salon or a seasoned owner is debating whether or not to expand, Villa offers tips.

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