Through its collaboration with StyleSeat, the all-inclusive salon solution to book, engage and sell to clients, L’ORÉAL USA Professional Products Division (PPD) recently announced an additional feature on the platform that supports salon professionals. For the very first time, salon professionals now have the opportunity to sell Essie Professional, Kérastase, L’Oréal Professionnel, Matrix, Mizani Pureology, Redken, and Shu Uemura Art of Hair online through their StyleSeat profiles.
According to Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care, "There are three ways for a salon professional to gain access to face-to-face education: go to a class, have an educator come to the salon, or go to a show. The challenge with the first and last is the rest of the salon team still needs to be briefed on the new content. By hiring an in-salon trainer, the middle step is omitted and the team can head straight to implementing new information.
Curiosity may have killed the cat, but it’s essential for success in the professional beauty industry. A curious stylist rises to the top like cream and can even become multi-talented, which makes them more marketable. Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care, recently interviewed one of the industry’s most curious talents, Michael Devellis, Founder of The Powder Group, on his innovative business and passion for helping others fill their curiosity.
“Many stylists are very talented and very busy, but that does not automatically make them proficient in running a business like a salon,” explains Sam Villa, Founding Partner of Sam Villa and Redken Education Artistic Director. Whether a stylist is considering opening up their first salon or a seasoned owner is debating whether or not to expand, Villa offers tips.
Billion Dollar Brows recently celebrated its 10th Anniversary in the brow business. Maintaining a successful company takes determination and commitment. Co-founder Natalie Plain shares what she's learned this past decade in the beauty world:1. Patience: You must be patient, when it comes to product development, strategy, selling and correspondence. No one will work and move as fast as you to achieve your dream of success, so make sure to have patience and allow others catch up!
More and more hairstylists and beauty professionals are turning to technology to advance their businesses and extend their services to an ever-widening array of customers. StyleSeat, an online salon booking service, is one popular tool being used by stylists to connect with new clients. Celebrity stylist and colorist for Matrix, George Papanikolas, is one of the beauty industry's top influencers using StyleSeat to build his business. Says Papanikolas, "Started using the StyleSeat App to manage my client formulas and bookings and loving it!
On Monday, October 20, 2014, (at 1:00 p.m. EDT) the Professional Beauty Association (PBA) will host, Build Your Brand with YouTube, a complimentary webinar designed to teach salon owners how to use YouTube to drive more traffic to their websites and increase clientele. Matt Beck, Founder of FreeSalonEducation.com, will join PBA for this webinar and provide helpful tips on how to cultivate your business using YouTube.This 30-minute webinar will explain:
Barbers looking for a way to manage busy Saturday morning queues will rejoice at the latest self check-in technology released by Shortcuts Software. With its newest addition, Shortcuts has taken the agony out of queuing by making it possible for clients to check themselves in online before they arrive, and track their wait-times on a revolutionary real-time integrated wallboard. As well as online check-in, Shortcuts also allows guests to sign in via a tablet or PC in the waiting-area, serving as a virtual receptionist.
Booker, that platform that allows you to run your business anytime, anywhere, has recently released a suite of new features based on merchant feedback! These new support customer growth and help businesses run more efficiently.New features and services include:
One of the more difficult parts of being a salon owner is having to deal with the inevitable sticky employee situations that are sure to arise. While these types of interactions are never fun, there are certain things employers can do to ease any tension, and handle any employee issues with ease. Below, check out a few essential tips from Eufora’s Director of Business Development, John Cutrone, and never fear an unfortunate employee situation again.