Business

The salon team can be an owner’s greatest asset or worst nightmare. A strong team is pivotal to a salon’s success, which is why Eufora has chosen the theme “A year of transformation and inspiration - Create a salon dream team” for the 2015 Eufora Salon Owners’ Network (ESON).

StyleSeat Hits $1 Billion in Appointments Booked
StyleSeat, a leading destination for booking beauty and wellness appointments, has just hit $1 billion in revenue for appointment booked through the site and app. Here's a look at how they did it: [Image courtesy of StyleSeat]

Patrick McIvor Becomes ARROJO Techni-Color Director
Patrick McIvor is joining ARROJO as Techni-Color Director and Brand Strategist. A multifaceted position, he will work on growth, development, and innovative practices in four key elements of the brand's mission.

Through its collaboration with StyleSeat, the all-inclusive salon solution to book, engage and sell to clients, L’ORÉAL USA Professional Products Division (PPD) recently announced an additional feature on the platform that supports salon professionals. For the very first time, salon professionals now have the opportunity to sell Essie Professional, Kérastase, L’Oréal Professionnel, Matrix, Mizani Pureology, Redken, and Shu Uemura Art of Hair online through their StyleSeat profiles.

According to Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care, "There are three ways for a salon professional to gain access to face-to-face education: go to a class, have an educator come to the salon, or go to a show. The challenge with the first and last is the rest of the salon team still needs to be briefed on the new content. By hiring an in-salon trainer, the middle step is omitted and the team can head straight to implementing new information.

Curiosity may have killed the cat, but it’s essential for success in the professional beauty industry. A curious stylist rises to the top like cream and can even become multi-talented, which makes them more marketable. Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care, recently interviewed one of the industry’s most curious talents, Michael Devellis, Founder of The Powder Group, on his innovative business and passion for helping others fill their curiosity.

“Many stylists are very talented and very busy, but that does not automatically make them proficient in running a business like a salon,” explains Sam Villa, Founding Partner of Sam Villa and Redken Education Artistic Director. Whether a stylist is considering opening up their first salon or a seasoned owner is debating whether or not to expand, Villa offers tips.

Billion Dollar Brows recently celebrated its 10th Anniversary in the brow business. Maintaining a successful company takes determination and commitment. Co-founder Natalie Plain shares what she's learned this past decade in the beauty world:1. Patience: You must be patient, when it comes to product development, strategy, selling and correspondence. No one will work and move as fast as you to achieve your dream of success, so make sure to have patience and allow others catch up!

More and more hairstylists and beauty professionals are turning to technology to advance their businesses and extend their services to an ever-widening array of customers. StyleSeat, an online salon booking service, is one popular tool being used by stylists to connect with new clients. Celebrity stylist and colorist for Matrix, George Papanikolas, is one of the beauty industry's top influencers using StyleSeat to build his business. Says Papanikolas, "Started using the StyleSeat App to manage my client formulas and bookings and loving it!

On Monday, October 20, 2014, (at 1:00 p.m. EDT) the Professional Beauty Association (PBA) will host, Build Your Brand with YouTube, a complimentary webinar designed to teach salon owners how to use YouTube to drive more traffic to their websites and increase clientele. Matt Beck, Founder of FreeSalonEducation.com, will join PBA for this webinar and provide helpful tips on how to cultivate your business using YouTube.This 30-minute webinar will explain:

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