“If your salon is on Pinterest and not verified as a business with a red check mark, you are not reaping the full benefits of the outlet,” says Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California and Techni-Color Director of ARROJO. “You have to sign up to be a business account in order to take advantage of the analytics.”

Millennium Systems International, a leading beauty and wellness industry-focused management software company, is dedicated to helping salon owners and other beauty professionals successfully grow their businesses. With this in mind, Millennium S.I. put together a list of 65 Salon Marketing Ideas to help you stand out in the ever-evolving beauty industry. See 10 of their tips for marketing your salon online below.

“Since I took a social media class with Patrick McIvor, 'Get the Guests You Want,' we have been hosting events every 2 months based on a seasonal focus or a product, and it’s been very successful in increasing our social media reach and client base… and it’s been a great motivational tool for the staff,” says Esther DiDonna, owner of De La Mer Salon (Bellmore, NY). 

Eufora Global Team Educator Tamra Segert was recently honored with the opportunity to present two business courses at PBA Beauty Week. Segert, a barber/stylist for 37 years, a Eufora International Educator for ten years, and a salon owner for eight, shared her extensive knowledge with attendees, including her five key elements that define and determine success as a stylist. See Segert's tips below!Define and Determine Your Success Today

Beauty industry experts and siblings Elan and Eden Sassoon recently announced the launch of Salon Matchmakers, a free service connecting salon and spa owners with top talent, while also providing job seekers with a focused, streamlined platform for finding a job in the beauty industry.

“With the warmer weather comes adjustments to guests’ color,” says Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California. But, the challenge can be finding the right color, so McIvor created color boards on Pinterest ( to use during digital consultations he offers at his new salon, 101 E. Center Street.

A year of extensive market research, development and testing has fostered a new approach for Shortcuts Software resulting in its latest technology release being rich in cutting-edge features designed specifically to invigorate salon businesses. Tailor-made for hair, barbering and beauty businesses, the new system has been rolled out first to those involved in the research over the past 12 months - Shortcuts' existing clients.

Eufora's recent second quarter Eufora Salon Owner Network (ESON) meeting focused on teaching salon owners how to recruit an excellent talent. Joanne Magana, Eufora's head of ESON, offers 7 tips to help you in your search for that perfect employee:

Junior Achievement Puget Sound Business Hall of Fame Honors Gene Juarez as 2015
On Thursday, April 23, 2015, Gene Juarez will be inducted into the Junior Achievement Puget Sound Business Hall of Fame at the Bell Harbor International Conference Center.Juarez will be honored and recognized for his innovative efforts and business leadership skills within the state of Washington. “I’m very honored the community has felt me worthy of being recognized as such a strong influence in the Northwest,” said Juarez. “I am accepting this award on behalf of all the people that helped make the brand from beginning to now.

You Could Win a Mentorship with Mark Cuban
PBA's Business Forum offers a one-of-a-kind opportunity for beauty entrepreneurs to gain brand exposure and industry recognition.

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