Shortcuts Software recently released a new, user-friendly Drag 'n Drop design tool that makes creating branded email campaigns incredibly easy for any salon owner or manager. As part of Shortcuts’ Set & Forget Marketing™ system, this new dashboard not only eases the process of creating professional emails in less time, but it also ensures that every email is mobile-friendly. In under five minutes, you can create gorgeous, polished emails that clients can view on a computer, tablet or smart phone.
Millennium Software has launched their new eGift program to drive online sales & revenue for all Millennium clients. “Holiday sales, including Christmas, Valentine’s Day, and Mother’s Day have steadily increased 3.3% over the last 10 years, so providing our clients with the ability to sell online gift certificates around the clock will help complement this amazing trend,” says Millennium’s VP of Operations, Matthew Scudder.
It’s officially the holiday season, the perfect time to do a little something special for your clients to make the season festive and their services merry. Patrick McIvor, Artistic & Technicultural Director for Goldwell and KMS California, suggests offering a cozy seasonal beverage like hot mulled cider or cocoa. “This is something that costs almost nothing, yet makes a huge statement,” he says.
CND, the innovator of CND Shellac™, reaffirms its commitment to serving the nail professional and elevating the consumer experience by empowering women to choose a professional nail service. Through ongoing research and education, CND continues to recognize the value of the salon experience and maintains the integrity and safety of Superior CND Shellac Services.
Booming makeup brand BH Cosmetics, creator of high-quality makeup palettes and brushes, has recently announced its inclusion in Inc. 500's Fastest Growing Private Company list.
According to Inc. magazine, to reach this distinction, a company had to grow more than 918 percent from the start of 2010. The average company on the list grew 2,900 percent. BH Cosmetics is ranked at 446 on the list.
Revlon, Inc. announced that its Board of Directors elected Lorenzo Delpani as Revlon’s President and Chief Executive Officer, effective November 1, 2013. Mr. Delpani replaces David Kennedy, who served briefly as Revlon’s Interim Chief Executive Officer and who will continue to serve as Revlon’s Vice Chairman. Mr. Delpani was also appointed to serve as a member of Revlon’s Board of Directors, as well as the Board of Revlon’s wholly owned operating subsidiary, Revlon Consumer Products Corporation.
Patrick McIvor doesn't think anyone should still be "contemplating the impact of social media on [the beauty] industry." Three years ago, the Artistic & TechniCulture Director for Goldwell and KMS California “set out… to help stylists take back [their] original social network," by expanding their online presence and building up a virtual following through various social media platforms. And, according to McIvor, it's working.
This month, Gelish Soak-Off Gel Polish and Bellacures Salons joined together to put Gelish manicures in the driver's seat. Billboards, used for decades by retailers, banks and insurance companies are a fresh new way for salon brands to promote innovative manicure technology to a wide variety of consumers. The recently constructed billboards on Santa Monica and Beverly Glen Boulevard in Los Angeles, California will be seen by countless consumers each day.
Over time, email marketing has proven itself to be a highly effective tool for salon owners. However, recent changes by Google regarding the way that email is filtered now threaten this success. By diverting promotional emails into what are essentially spam folders, Google is forcing salon owners and stylists to actively ask clients to re-categorize emails in order for these promotions to even be seen.
Whether your salon is on a busy main street or in a rural idyll, I’ll bet one of your key strategies is building a loyal, long-standing clientele around your brand. Successful salons have always immersed themselves in their local community; it’s in our industry’s DNA. We love people!Recent years have seen the concept of the online community gain traction, but it all boils down to the same thing: people spend money with businesses they feel they belong to and ‘like.’