Facebook’s move to introduce clickable hashtags (finally) has delighted users, but it could also open up ways for salons to reach greater audiences than just their immediate fanbase, says digital marketing specialist Valorie Reavis of Linkup Marketing. Using a hashtag in salon page post will add it to a wider conversation that is searchable, even by those unconnected on Facebook.
Pravana releases their revamped ChromaSilk Hair Color Formulator & Cost Comparison Calculator, a collection of tools designed to help salon professionals with their everyday hair coloring needs. The new 2.0 version features simplified and improved color formulation for better accuracy, a new user-friendly and intuitive interface and the addition of a cost comparison calculator.
Valorie Reavis, digital marketing guru and founder of The Shout Lounge, shares how to build some summer loving on the social networks:
Eufora International continues to be one of the fastest-growing salon professional haircare brands in North America. To spearhead some of their continued growth, Eufora has hired three new member to the ever-growing team.
Millennium Software is excited to announce their newly designed logo to represent the company’s continuous growth, their new corporate headquarters, and the widely anticipated upcoming release of their new groundbreaking software program, Meevo.
The professional skin care marketplace has never been more competitive. To thrive or even survive, especially in today’s lean economic climate, Dermalogica District Manager Aaron Sonnenschein offers this advice: “Train yourself to see through the eyes of the customer, especially a new customer you want to acquire, every day.”
José Eber Hair Makes Recycling Stylish by Offering $75 for Old and Outdated Styling Tools
Dermalogica announces the launch of a new and improved www.dermalogica.com for the U.S. market, developed to bring the brand’s hallmarks of education and professional skin care consultation within a mouse-click.