Craving a curlier client base? You've good reason! Curly-haired men and women make up a significant portion of the world demographic, and your salon's numbers can reflect that—as long as you use all the right moves! We checked in with Brandie Kekoa, founder of Be Kekoa Hair Studio and the Be Kekoa product line, to pick up some key tips on attracting and retaining curly clients.
Photo: Courtesy of Josette Wyatt/In The Moment Portraiture
Beauty box subscriptions are becoming more and more common, and as the variety of companies offering the service expands, more beauty brands are getting involved. Should you consider beauty boxes as your next business venture? We consulted with Jennifer Norman, Vice President of Marketing for derma e, to find out!
Q: Why are box subscription services so popular? What's the appeal?
Palladio Beauty Group, marketer of premium color cosmetics, announced the appointment of Thomas R. Winarick to the position of President overseeing marketing, sales and operations. This appointment advances Palladio Beauty Group’s initiative to significantly increase its global reach and enhance the positioning of the Palladio Herbal and Vitamin Enriched beauty brand.
Henkel signed an agreement with TSG Consumer Partners, San Francisco/USA, to acquire the three US Hair Professional companies SexyHair, Alterna and Kenra for around 270 million euros in cash.
These businesses will strengthen the Henkel US Hair Professional portfolio especially in the categories of Care and Styling. The acquisition will position Henkel as one of the leading companies in the world’s single biggest Hair Professional market. In the fiscal year 2013, the acquired companies generated sales of about 140 million euros.
While some industries have access to paid recycling for paper and plastic, the bulk of salon waste – hair, metals, excess chemicals, and much more – has always been destined for the trash bin and the sink. Often times, these materials make their way into the water supply, or to landfills where they remain indefinitely.
Want to increase retail sales? Geneva Cowen, Artistic Director for Sam Villa, suggests keeping product knowledge sharp and sales pitches short by focusing on features and benefits.
US consumers are increasingly turning to mobile phones to browse and book beauty appointments online, with one in four appointments booked online using a mobile device in the past 12 months, according to the latest statistics by Shortcuts Software. To help salons cash in on this trend, Shortcuts has released responsive online booking technology.Shortcuts CEO Paul Tate said the new feature would transform salon online booking pages to suit the device on which they were viewed - tablet, smartphone or PC - providing a seamless experience to customers.
Luxury Brand Partners (LBP), an incubator for artist-driven beauty brands, is pleased to announce Reuben Carranza’s role as President of R+Co, a new professional hair care line launching in May 2014. R+Co brings together a collective of top stylists, led by Howard McLaren, Thom Priano and Garren, to celebrate the culture of hairdressing, provide high-performance products created from a unique point of view and offer groundbreaking education.
"When you see hair, it's time to Lay Bare."