"When you see hair, it's time to Lay Bare."
Salon owners and employees regularly transform clients, but now they can transform the salon itself to become a zero waste establishment. By joining the Zero Waste program from recycling pioneer TerraCycle, salon owners can collect and recycle everything from empty product tubes and bottles, old brushes and combs, latex gloves and even human hair.TerraCycle offers a several Zero Waste Boxes that can help salons reduce their environmental impact.
According to new research from hibu, a leading provider of digital marketing solutions and websites, just 37 percent of business websites in the hairstyling industry are mobile-friendly. This puts the industry in eighth place in a ranking of 10 industries by mobile-friendliness.
Shortcuts Software recently released a new, user-friendly Drag 'n Drop design tool that makes creating branded email campaigns incredibly easy for any salon owner or manager. As part of Shortcuts’ Set & Forget Marketing™ system, this new dashboard not only eases the process of creating professional emails in less time, but it also ensures that every email is mobile-friendly. In under five minutes, you can create gorgeous, polished emails that clients can view on a computer, tablet or smart phone.
Millennium Software has launched their new eGift program to drive online sales & revenue for all Millennium clients. “Holiday sales, including Christmas, Valentine’s Day, and Mother’s Day have steadily increased 3.3% over the last 10 years, so providing our clients with the ability to sell online gift certificates around the clock will help complement this amazing trend,” says Millennium’s VP of Operations, Matthew Scudder.
It’s officially the holiday season, the perfect time to do a little something special for your clients to make the season festive and their services merry. Patrick McIvor, Artistic & Technicultural Director for Goldwell and KMS California, suggests offering a cozy seasonal beverage like hot mulled cider or cocoa. “This is something that costs almost nothing, yet makes a huge statement,” he says.
CND, the innovator of CND Shellac™, reaffirms its commitment to serving the nail professional and elevating the consumer experience by empowering women to choose a professional nail service. Through ongoing research and education, CND continues to recognize the value of the salon experience and maintains the integrity and safety of Superior CND Shellac Services.
Booming makeup brand BH Cosmetics, creator of high-quality makeup palettes and brushes, has recently announced its inclusion in Inc. 500's Fastest Growing Private Company list.
According to Inc. magazine, to reach this distinction, a company had to grow more than 918 percent from the start of 2010. The average company on the list grew 2,900 percent. BH Cosmetics is ranked at 446 on the list.
Revlon, Inc. announced that its Board of Directors elected Lorenzo Delpani as Revlon’s President and Chief Executive Officer, effective November 1, 2013. Mr. Delpani replaces David Kennedy, who served briefly as Revlon’s Interim Chief Executive Officer and who will continue to serve as Revlon’s Vice Chairman. Mr. Delpani was also appointed to serve as a member of Revlon’s Board of Directors, as well as the Board of Revlon’s wholly owned operating subsidiary, Revlon Consumer Products Corporation.
Patrick McIvor doesn't think anyone should still be "contemplating the impact of social media on [the beauty] industry." Three years ago, the Artistic & TechniCulture Director for Goldwell and KMS California “set out… to help stylists take back [their] original social network," by expanding their online presence and building up a virtual following through various social media platforms. And, according to McIvor, it's working.