Business

Billion Dollar Brows recently celebrated its 10th Anniversary in the brow business. Maintaining a successful company takes determination and commitment. Co-founder Natalie Plain shares what she's learned this past decade in the beauty world:1. Patience: You must be patient, when it comes to product development, strategy, selling and correspondence. No one will work and move as fast as you to achieve your dream of success, so make sure to have patience and allow others catch up!

More and more hairstylists and beauty professionals are turning to technology to advance their businesses and extend their services to an ever-widening array of customers. StyleSeat, an online salon booking service, is one popular tool being used by stylists to connect with new clients. Celebrity stylist and colorist for Matrix, George Papanikolas, is one of the beauty industry's top influencers using StyleSeat to build his business. Says Papanikolas, "Started using the StyleSeat App to manage my client formulas and bookings and loving it!

On Monday, October 20, 2014, (at 1:00 p.m. EDT) the Professional Beauty Association (PBA) will host, Build Your Brand with YouTube, a complimentary webinar designed to teach salon owners how to use YouTube to drive more traffic to their websites and increase clientele. Matt Beck, Founder of FreeSalonEducation.com, will join PBA for this webinar and provide helpful tips on how to cultivate your business using YouTube.This 30-minute webinar will explain:

Barbers looking for a way to manage busy Saturday morning queues will rejoice at the latest self check-in technology released by Shortcuts Software. With its newest addition, Shortcuts has taken the agony out of queuing by making it possible for clients to check themselves in online before they arrive, and track their wait-times on a revolutionary real-time integrated wallboard. As well as online check-in, Shortcuts also allows guests to sign in via a tablet or PC in the waiting-area, serving as a virtual receptionist.

SalonBooker Introduces New Features & Services
Booker, that platform that allows you to run your business anytime, anywhere, has recently released a suite of new features based on merchant feedback! These new support customer growth and help businesses run more efficiently.New features and services include:

One of the more difficult parts of being a salon owner is having to deal with the inevitable sticky employee situations that are sure to arise. While these types of interactions are never fun, there are certain things employers can do to ease any tension, and handle any employee issues with ease. Below, check out a few essential tips from Eufora’s Director of Business Development, John Cutrone, and never fear an unfortunate employee situation again.

Renowned haircare company Joico recently announced its latest new promotions and hires at the brand.   Tina Wylie joined Joico's field team as Territory Manager, covering the Northwest Market with primary focus on the Boston area. Tina comes to Zotos with a strong background in business development and education from Kenra. As Territory Manager, Tina will be responsible for managing the full service, Cosmoprof stores, and the advisor team for the Northeast Market.

Beauty Business: NAHA Winner Geneva Cowen on the Importance of "Who Knows You"
Ever hear of the saying “It’s not what you know – it’s who you know?” Well, in the beauty and fashion world, it’s actually “who knows you” that really matters. It’s a stylist’s reputation that opens the doors to projects that money can’t even buy.   Geneva Cowen, Artistic Director for Sam Villa, is a 2014 NAHA Winner in the Editorial category, and it all started 5 years ago when she made a goal to work with Pascal and Jérémie.

Beauty Business: 3 Steps for Salon Owners to Review Their Brand
Although salon owners may not realize it, they, personally, have a brand and in order to be successful in this industry they must constantly check in to see what their brand is projecting/saying to their clients. Every shortcoming behind the chair is a reflection on the salon and, consequently, the salon owners as well. Many salon owners neglect doing a brand review of their salon because they are busy running day-to-day operations or even because they are scared to find out the answer.

How to Build a Curly Clientele
Craving a curlier client base? You've good reason! Curly-haired men and women make up a significant portion of the world demographic, and your salon's numbers can reflect that—as long as you use all the right moves! We checked in with Brandie Kekoa, founder of Be Kekoa Hair Studio and the Be Kekoa product line, to pick up some key tips on attracting and retaining curly clients.   Photo: Courtesy of Josette Wyatt/In The Moment Portraiture  

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