Business

Renowned haircare company Joico recently announced its latest new promotions and hires at the brand.   Tina Wylie joined Joico's field team as Territory Manager, covering the Northwest Market with primary focus on the Boston area. Tina comes to Zotos with a strong background in business development and education from Kenra. As Territory Manager, Tina will be responsible for managing the full service, Cosmoprof stores, and the advisor team for the Northeast Market.

Beauty Business: NAHA Winner Geneva Cowen on the Importance of "Who Knows You"
Ever hear of the saying “It’s not what you know – it’s who you know?” Well, in the beauty and fashion world, it’s actually “who knows you” that really matters. It’s a stylist’s reputation that opens the doors to projects that money can’t even buy.   Geneva Cowen, Artistic Director for Sam Villa, is a 2014 NAHA Winner in the Editorial category, and it all started 5 years ago when she made a goal to work with Pascal and Jérémie.

Beauty Business: 3 Steps for Salon Owners to Review Their Brand
Although salon owners may not realize it, they, personally, have a brand and in order to be successful in this industry they must constantly check in to see what their brand is projecting/saying to their clients. Every shortcoming behind the chair is a reflection on the salon and, consequently, the salon owners as well. Many salon owners neglect doing a brand review of their salon because they are busy running day-to-day operations or even because they are scared to find out the answer.

How to Build a Curly Clientele
Craving a curlier client base? You've good reason! Curly-haired men and women make up a significant portion of the world demographic, and your salon's numbers can reflect that—as long as you use all the right moves! We checked in with Brandie Kekoa, founder of Be Kekoa Hair Studio and the Be Kekoa product line, to pick up some key tips on attracting and retaining curly clients.   Photo: Courtesy of Josette Wyatt/In The Moment Portraiture  

Beauty Box Subscriptions: Secrets to Success!
Beauty box subscriptions are becoming more and more common, and as the variety of companies offering the service expands, more beauty brands are getting involved. Should you consider beauty boxes as your next business venture? We consulted with Jennifer Norman, Vice President of Marketing for derma e, to find out!     Q: Why are box subscription services so popular? What's the appeal?

Palladio Beauty Group, marketer of premium color cosmetics, announced the appointment of Thomas R. Winarick to the position of President overseeing marketing, sales and operations. This appointment advances Palladio Beauty Group’s initiative to significantly increase its global reach and enhance the positioning of the Palladio Herbal and Vitamin Enriched beauty brand. 

Henkel signed an agreement with TSG Consumer Partners, San Francisco/USA, to acquire the three US Hair Professional companies SexyHair, Alterna and Kenra for around 270 million euros in cash. These businesses will strengthen the Henkel US Hair Professional portfolio especially in the categories of Care and Styling. The acquisition will position Henkel as one of the leading companies in the world’s single biggest Hair Professional market. In the fiscal year 2013, the acquired companies generated sales of about 140 million euros.

3 Solutions to Scary Salon Waste Issues
While some industries have access to paid recycling for paper and plastic, the bulk of salon waste – hair, metals, excess chemicals, and much more – has always been destined for the trash bin and the sink. Often times, these materials make their way into the water supply, or to landfills where they remain indefinitely.

Increase Retail Sales with Features and Benefits
Want to increase retail sales? Geneva Cowen, Artistic Director for Sam Villa, suggests keeping product knowledge sharp and sales pitches short by focusing on features and benefits. 

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