Wella Professionals

Get the Look: Allison Williams' Classic Chignon at the 2014 Emmy Awards
Celebrity hairstylist Davy Newkirk created an elegant, classic chignon for actress Allison Williams at last night's Emmy Awards. According to Newkirk, the inspiration for the style came from “a classic chignon and a modern day take on Grace Kelly.”Get the Look:1. Start with freshly washed and conditioned hair using Wella Professionals Brilliance Shampoo and Conditioner.

Get the Look: Cat Deeley's Elegant Up-Do at the 2014 Emmys
For last night's 66th Annual Emmy Awards, Cat Deeley wore a gorgeous up-do hairstyle, created by hairstylist Sallie Nicole for Wella Professionals. According to Sallie, “The look we were going for was modern vintage with added textured.”Get the Look:1. Apply a dime-size amount of Wella Professionals Velvet Amplifier as a primer to damp hair.2. Spread a small handful of Wella Professionals Extra Volume Mousse throughout from root to tips.

Get the Look: Lucy Liu's Sleek Blowout at the 2014 Emmy Awards
Lucy Liu sparkled on the Emmy’s red carpet in a beautiful Zac Posen gown and a smooth, sleek hair look styled by Andy LeCompte. Below, LeCompte shares the steps needed to recreate this elegant style!Get the Look:1. Start with freshly washed and conditioned hair using Wella Professionals Brilliance Shampoo and Conditioner.2. While hair is damp, apply Wella Professionals Extra Volume Mousse to the roots then blow dry using a large ceramic brush.

Almost Famous: A Visual Journey with Robert Lobetta
The Wella Studio LA recently hosted Almost Famous, an intimate evening with industry icon Robert Lobetta. Lobetta, whose lectures focus on personal stories and creative inspiration, led the audience on a visual journey through his career, sharing indispensable knowledge from his own experiences.Flip through to see more images from the event! [pagebreak]                  

Wella Professionals annual Trend Vision competition, celebrates the skills of pioneering stylists with an inherent sense of originality. The 2014 North American Trend Vision competition and awards show will be held in Los Angeles at LA Live on July 20th.

Wella Announces 2014 Student Competition Winners
Wella Professionals recently announced the winners of the 4th Wella Student Competition, held June 2, 2014 during Premiere Orlando. To shine a light on students from Wella partner cosmetology schools, the company named six future stylists, who already create beauty, and defy convention.

Smashing Bash: The Wella Studio Launch In NYC
Wella Professionals celebrates the opening of its new stuido space in Soho; by Francesca Moisin DJ Natasha Diggs, regular spinner at a weekly NYC party hosted by Q-Tip of A Tribe Called Quest, gets guests grooving.

Wella Professionals Announces Semi-Finalists for the 2014 North America Trend Vi
Wella Professionals recently announced its list of semi-finalists in the 2014 North America Trend Vision Competition. This year’s live competition and award show will be held in Los Angeles at LA Live on July 20th. Stay tuned to find out which 7 finalists from each category will be chosen to compete in one of the hairdressing industry’s most prestigious creative competitions!Young Talent CategoryErik Thrane - Bellus Academy

Uncover Your Brilliance: Deadline for Wella Professionals' TrendVision 2014 Entr
Each year Wella Professionals searches for the finest talents in the hair industry through their TrendVision competition. The TrendVision event is best known for pioneering salon trends for women and offering stylists the chance to express their creative abilities by interpreting the Wella trends in their country. The event also includes an international competition, which is open for entry NOW and is as easy as a click of a button! 

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