Wella Professionals

Hairstylist Margarita Ford recently helped her client transform faded, grown-out color into this gorgeous, fiery red. Below, Margarita shares the steps she took to create the look. Before

Wella Professionals celebrity stylist Rob Scheppy created a sleek, sultry, slicked-back look for model and presenter Kendall Jenner at the recent Billboard Music Awards. The style is the perfect summer look for taking a pool-side hairstyle to the next level. Help your client recreate the look with Rob's how-to, below.Get the Look:

Young Talent Gold Winner Erika Nash from Root Salon, Minneapolis, MN (2nd from left) on stage with Paula Rufo and Fabio Sementilli

April may be known for its showers, but it's also the time of year we celebrate Earth Day, and there's no better time to give environmentally-friendly beauty products a little more attention. Wella Professionals has announced its first range of haircare products that are free of sulfates, parabens and artificial colorants and provide up to ten times more keratin protection for renewed hair vitality.

Stylist Melissa Kenny of Salon Head Candy recently helped her client get ready for summer with this beautiful blonde hair color! Get the formula for recreating this look, below:Get the Look:Wella Blondor for re-growth touch upFreelights balayage hair painting throughoutToned roots with Illumina 8/1 + 6vToned mids through ends with 1 oz. 10/81 + 0.5 oz. 7/89.

With music festival season right around the corner, beginning with Coachella's 2-weekend festivities this month, there's no better time for client's to embrace the pastel hair color trend. Wella Professionals' new iNSTAMATic by Color Touch hair color line offers an array of gorgeous colors so your guest can celebrate in style, whether she opts for dip-dyed ends, rainbow strands, or embraces her inner mermaid. Best of all, these demi-permanent shades fade beautifully so your client can keep rocking a subtler version of her color long after Coachella ends.

Charlize Theron stunned on the red carpet during the Paris premiere of her highly-anticipated new film, Dark Places. She sparkled in Dior Haute Couture accompanied by a sleek up-do. Wella Professionals Celebrity Stylist, Enzo Angileri says, “We were going for an overall look of sophisticated simplicity so I decided on a loose up-do that is parted on the side.”Get the Look:

Wella Professionals congratulates the winners of the 2015 Wella Student Competition. The 5th annual competition was especially fierce this year, with 186 students representing 79 schools across the nation.Twelve talented cosmetology student finalists competed live on stage at America’s Beauty Show (Chicago, IL), Monday, March 23, 2015, and were judged by a distinguished industry panel, including: Wella top artists Anthony Cole, Michael Haase and Diane Stevens; plus John Gialluisi of Mario Tricoci Salons & Spas.

When the Fall season of New York Fashion Week hits, it’s the dead of winter with temps in the single digits. Hats are a necessary evil to keep warm. But when they come off, without a doubt your locks will be messy, static-ridden, out of place. And while you may think to brush your fingers through to fix the strands left in disarray, think again, as this style you created unintentionally just made a splash down copious runways, including DKNY.

The hair at Esteban Cortazar was wildly powerful with abundant texture. Wella Professionals Global Creative Director of Care & Styling, Eugene Souleiman, created the look with a sense of spontaneity, working visually, and treating each girl differently, reacting to her individual hair texture, length, and face shape. The result was an Amazonian look that was elemental and raw, savage and beautifully broken.    

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