Wella Professionals

Almost Famous: A Visual Journey with Robert Lobetta
The Wella Studio LA recently hosted Almost Famous, an intimate evening with industry icon Robert Lobetta. Lobetta, whose lectures focus on personal stories and creative inspiration, led the audience on a visual journey through his career, sharing indispensable knowledge from his own experiences.Flip through to see more images from the event! [pagebreak]                  

Wella Professionals annual Trend Vision competition, celebrates the skills of pioneering stylists with an inherent sense of originality. The 2014 North American Trend Vision competition and awards show will be held in Los Angeles at LA Live on July 20th.

Wella Announces 2014 Student Competition Winners
Wella Professionals recently announced the winners of the 4th Wella Student Competition, held June 2, 2014 during Premiere Orlando. To shine a light on students from Wella partner cosmetology schools, the company named six future stylists, who already create beauty, and defy convention.

Smashing Bash: The Wella Studio Launch In NYC
Wella Professionals celebrates the opening of its new stuido space in Soho; by Francesca Moisin DJ Natasha Diggs, regular spinner at a weekly NYC party hosted by Q-Tip of A Tribe Called Quest, gets guests grooving.

Wella Professionals Announces Semi-Finalists for the 2014 North America Trend Vi
Wella Professionals recently announced its list of semi-finalists in the 2014 North America Trend Vision Competition. This year’s live competition and award show will be held in Los Angeles at LA Live on July 20th. Stay tuned to find out which 7 finalists from each category will be chosen to compete in one of the hairdressing industry’s most prestigious creative competitions!Young Talent CategoryErik Thrane - Bellus Academy

Uncover Your Brilliance: Deadline for Wella Professionals' TrendVision 2014 Entr
Each year Wella Professionals searches for the finest talents in the hair industry through their TrendVision competition. The TrendVision event is best known for pioneering salon trends for women and offering stylists the chance to express their creative abilities by interpreting the Wella trends in their country. The event also includes an international competition, which is open for entry NOW and is as easy as a click of a button! 

January Jones at the Mad Men Premiere
January Jones’ graphic French/twist back braid is so imperfect, that it’s perfect. The look leaves plenty of room for interpretation and can easily be translated into an everyday look with an element of surprise!   Step-By-Step Styling:1. Start with freshly washed and conditioned hair using Wella Professionals Enrich Shampoo and Conditioner.

Christopher Dove Talks Color ID at ICA
Wella Professionals' Christopher Dove talks about Color ID at Intercoiffure's Spring Symposium.

Wella Launches Innovative, New Color Additive, Color.id
Wella Professionals recently announced the launch of its brand new, one-of-a-kind Color.id, a color additive used with permanent color that allows stylists to paint multiple colors, placed right next to each other, without the hues bleeding or smashing together. Traditional foils can be limiting and create a visual challenge, as they require stylists to focus more on individual hair strands as opposed to the whole picture.

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