Wella Professionals

The hair look at the Joseph Spring/Summer 2015 show in London, took on a West meets East aesthetic, described by Eugene Souleiman, as "Scouse Geisha." The Scouse element came from the strict effect of the hair being pulled back from the face, a look reminiscent of Northern Britain, and the hint of Geisha coming from the beautiful sculpted pony tail at the back of the head.

NYFW Get the Look: Unique Up-Dos at Antonio Berardi by Eugene Souleiman
The hair look at the Antonio Berardi Spring/Summer 2015 show was a beautiful exercise in blended textures, with a hint of Japanesque. To complement the overall look, Wella Professionals Global Creative Director Eugene Souleiman created a dual-texture, slightly romantic up-do. Says Souleiman, “I took my inspiration from the beautiful fabrics and themes in the collection, where Antonio had mixed Kimono style florals with Military sharpness.

NYFW Get the Look: Beachy Styles at Jeremy Scott by Eugene Souleiman
The surf inspired look at the Jeremy Scott's Spring/Summer 2015 show in New York saw individual takes on sexy beach hair. “Jeremy and I wanted the hair to appear windswept and raw like it had been styled by the sun and sea while still remaining chic and stylish,” said Wella Professionals Global Creative Director Eugene Souleiman.

Get the Look: Allison Williams' Classic Chignon at the 2014 Emmy Awards
Celebrity hairstylist Davy Newkirk created an elegant, classic chignon for actress Allison Williams at last night's Emmy Awards. According to Newkirk, the inspiration for the style came from “a classic chignon and a modern day take on Grace Kelly.”Get the Look:1. Start with freshly washed and conditioned hair using Wella Professionals Brilliance Shampoo and Conditioner.

Get the Look: Cat Deeley's Elegant Up-Do at the 2014 Emmys
For last night's 66th Annual Emmy Awards, Cat Deeley wore a gorgeous up-do hairstyle, created by hairstylist Sallie Nicole for Wella Professionals. According to Sallie, “The look we were going for was modern vintage with added textured.”Get the Look:1. Apply a dime-size amount of Wella Professionals Velvet Amplifier as a primer to damp hair.2. Spread a small handful of Wella Professionals Extra Volume Mousse throughout from root to tips.

Get the Look: Lucy Liu's Sleek Blowout at the 2014 Emmy Awards
Lucy Liu sparkled on the Emmy’s red carpet in a beautiful Zac Posen gown and a smooth, sleek hair look styled by Andy LeCompte. Below, LeCompte shares the steps needed to recreate this elegant style!Get the Look:1. Start with freshly washed and conditioned hair using Wella Professionals Brilliance Shampoo and Conditioner.2. While hair is damp, apply Wella Professionals Extra Volume Mousse to the roots then blow dry using a large ceramic brush.

Almost Famous: A Visual Journey with Robert Lobetta
The Wella Studio LA recently hosted Almost Famous, an intimate evening with industry icon Robert Lobetta. Lobetta, whose lectures focus on personal stories and creative inspiration, led the audience on a visual journey through his career, sharing indispensable knowledge from his own experiences.Flip through to see more images from the event! [pagebreak]                  

Wella Professionals annual Trend Vision competition, celebrates the skills of pioneering stylists with an inherent sense of originality. The 2014 North American Trend Vision competition and awards show will be held in Los Angeles at LA Live on July 20th.

Wella Announces 2014 Student Competition Winners
Wella Professionals recently announced the winners of the 4th Wella Student Competition, held June 2, 2014 during Premiere Orlando. To shine a light on students from Wella partner cosmetology schools, the company named six future stylists, who already create beauty, and defy convention.

Smashing Bash: The Wella Studio Launch In NYC
Wella Professionals celebrates the opening of its new stuido space in Soho; by Francesca Moisin DJ Natasha Diggs, regular spinner at a weekly NYC party hosted by Q-Tip of A Tribe Called Quest, gets guests grooving.

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