Celebrity endorsements and partnerships have quickly become a go-to marketing strategy for probeauty brands both large and small.Celebrity endorsements help drive brand awareness and raise brand perception by tapping into new markets, promoting specific brand attributes and challenging preconceived notions about the brand. When high-profile celebrities are seen using a product, it can help reassure consumers about the true quality of a product. Nobody can deny the power of celebs such as Katie Holmes, Gwyneth Paltrow and Jennifer Aniston.
Mara Hoffman’s fall/winter 2013 collection was inspired by her own idea of “misfits and mystics,” full of brave prints, intricate embroidery and spirited colors.CATWALK® by TIGI® Global Creative Director Nick Irwin transformed models into a caravan of new-age sophisticated travelers with a raw yet refined hair look, reminiscent of a modern day gypsy.
The overall look? -Refined dual-textured locks with modified volume.
Parkchoonmoo who has become iconic for her modern, architechtural and yet fluid styles debuted her fall/winter 2013 collection featuring strong, avante garde silhouettes.
Inspired by the strong graphic elements featured throughout the collection, CATWALK® by TIGI® Global Creative Director Nick Irwin developed a simple yet strong hair look that did not distract from the designer’s work.
Irwin’s sleek and sophisticated ponytail was the perfect complement to each runway look.
Katie Gallagher lived up to her reputation of beating to the tune of her own drum with her latest collection.
Gallagher named her fall/winter 2013 collection “Winter Froze You away,” drawing inspiration from the darkness of winter.
CATWALK® by TIGI® Global Creative Director Nick Irwin created a dual textured look reminiscent of the various elements and textures found in the designer’s latest collection.
New York Fashion Week is here, and TIGI is backstage getting models runway ready. TIGI® Global Creative Director, Nick Irwin took inspiration from Nicholas K's collection from the époque of the Arctic explorations in the late 19th and 20th century to create a hair look with a slight Bohemian vibe.
Celebrating the release of her new album Vows, New Zealand musician Kimbra performed a show at a unique and unexpected venue -a cemetery! Kimbra rocked the Masonic Lodge at Hollywood Forever, the cemetery where such legends as rockers Johnny and Dee Dee Ramone, director Victor Fleming and actor Rudolph Valentino are buried. Launchpad caught up with TIGI Creative Director Mitchel Wilson and TIGI Cosmetics Educator Jacquetta Sorenson to find out how they created Kimbra's gorgeous classic doll with an edge look:
At Joy Cioci, the pursuit of love yields lucite lace nails, dewy skin and a mussed faux bob.
(Photo Credit: Neilson Barnard/Getty Images)
At Mara Hoffman, mexican goddess influences translate as bold brows, coral lips and sky-scraping hair woven with fabric.
Anthony Mascolo, TIGI International Creative Director, shares a behind the scenes look at the Beauty Launchpad 3-D Cover Shoot.