TIGI

TIGI's Kim Anderson talks about how to create her ICA look!

NYFW Hair: Shiny Low Ponies by TIGI at Parkchoonmoo
Inspiration: For their 25th anniversary, designer Demi Park of Parkchoonmoo has been inspired by an almost alchemical approach, going back to the very root of what "design" means to her personally. FW14 is a season of re-interpreting her old collections and studies, going back to her roots and, in her opinion, what really defines fashion. To complement the collection, CATWALK® by TIGI® Global Creative Director Nick Irwin has created a simple and sleek variation of the classic ponytail, complete with ample shine and style. Overall Look: Chic and shiny low ponytail  

NYFW Hair: Desert-Chic Braid by TIGI at Mara Hoffman
Inspiration: Mara Hoffman’s Fall 2014 collection is inspired by the art, landscapes, textiles, and jewelry of Northern Africa. Rugs of Morocco, camels in the Egyptian desert and Bedouin jewelry are references for this season’s aesthetic. Once again, Hoffman and CATWALK® by TIGI® Global CreativeDirector Nick Irwin paired up to develop an intricately effortless hair look that speaks perfectly to Hoffman's confident, sultry, glamorous girl.   Overall Look: A brave, back to the desert braid

TIGI Global Creative Director Nick Irwin brings his hair designs from Spring 2014 fashion weeks in New York and London to the Intercoiffure stage, as well as his current street-inspired collection for TIGI.

TIGI Global Creative Director Nick Irwin talks about influences from the street in hairstyling, and how that shaped his current TIGI collection, as well as the varied styles he created for several Spring 2014 fashion shows, including Mark Fast, The Blonds and Mara Hoffman.

NYFW Hairstyles How To: The Blonds S/S 2014
The Blonds Spring/Summer 2014Hair by CATWALK by TIGI Global Creative Director Nick Irwin

NYFW Hairstyles How To: Stacey Bendet S/S 2014
Inspiration: Stacey Bendet's Spring 2014 collection for alice + olivia was inspired by what she refers to as the American Girl – carefree collegiate with a romantic twist. Sitting at the crossroads of preppy-meets-pretty, the collection was built around sophisticated neutrals accented by pops of pastel and plays on proportion.

NYFW Hairstyles How To: Ruffian S/S 2014
Ruffian Spring/Summer 2014Hair by CATWALK by TIGI Global Creative Director Nick Irwin

NYFW Hairstyles How To: Mara Hoffman S/S 2014
Mara Hoffman Spring/Summer 2014Hair by CATWALK by TIGI Global Creative Director Nick Irwin

Celebrity endorsements and partnerships have quickly become a go-to marketing strategy for probeauty brands both large and small.Celebrity endorsements help drive brand awareness and raise brand perception by tapping into new markets, promoting specific brand attributes and challenging preconceived notions about the brand. When high-profile celebrities are seen using a product, it can help reassure consumers about the true quality of a product. Nobody can deny the power of celebs such as Katie Holmes, Gwyneth Paltrow and Jennifer Aniston.

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