It’s a big birthday - eyelash extensions distributor and educator NovaLash, Inc. is celebrating ten years in the business of making women in over 40 countries even more beautiful, more confident and more eye-opening to those around them. When she started the company a decade ago, CEO Sophy Merszei couldn’t imagine how industry-altering NovaLash would become.
Expert eyelash extension brand, NovaLash, recently held its third annual LashOff competition. As the world's first-ever eyelash extension competition, LashOff places a spotlight on exemplary lash technicians with the top honors of Lash Artist of the Year and the Fan Favorite award, a Facebook-based award that allows eyelash professionals and fans to vote for their favorite before-and-after lash extension photos.
Houston Women Magazine honored Sophy Merszei, NovaLash President and CEO, as one of Houston's Most Influential Women of 2012. Honorees were feted at an Afternoon Tea at the St. Regis Hotel on Sunday, January 6, 2013.
This week Emmy-award winning actress Kristin Chenoweth appeared on The Late Show with David Letterman and The Anderson Cooper Show wearing sunglasses.
Sophy Merszei, President and CEO of NovaLash, manufacturer of premium eyelash extension products, is a woman to watch. She was recently voted one of Houston’s Most Beautiful Women by Health and Fitness Sports Magazine. Merszei is considered the mother of the eyelash extension industry and is behind NovaLash’s eyelash extension training program, the only physician-developed program of its kind.