The Professional Beauty Association (PBA) recently announced Jody Ryan as the brand's new Director of Marketing and Communication. With over 17 years of marketing communications experience, Ryan's background includes marketing, media, brand engagement and strategic planning.
The Professional Beauty Association (PBA) recently announced that the International Salon and Spa Expo (ISSE) in Long Beach has been named one of the top 25 fastest-growing trade shows for attendance by Trade Show News Network (TSNN). This achievement will be celebrated in Atlanta, GA at the 6th annual TSNN awards from November 6-8, 2015. These awards honor the top fastest-growing shows in attendance and net square footage.
The Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) are hosting Beauty Pitch at this year's PBA Beauty Week in Las Vegas. The newest addition to PBA Beauty Week, 2015 Beauty Pitch allows established and up-and-coming beauty or personal care product companies the unique opportunity to present to a panel of top investors including renowned entrepreneurs Mark Cuban and John Paul DeJoria.
The Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) are extending the application deadline for companies interested in entering the 2015 Beauty Pitch – the newest addition to PBA Beauty Week to be featured during the 2015 Business Forum.
In honor of National Hairstylist Appreciation Day on April 30, the Professional Beauty Association (PBA) is honoring all beauty professionals throughout the month of April as part of their "I Am Licensed" movement and dedicating April as #IAmLicensed Month. To celebrate the hard work and dedication of all those in the beauty industry, PBA is asking all licensed professionals and licensing supporters to post 15-second videos to their respective social media accounts about the importance of licensing and how it has impacted them, using the hashtag #IAMLICENSED.
Taking the leap from working at a salon to operating your own salon suite is a big decision. If you are considering taking the steps to becoming an independent contractor and managing your own business, there are many critical questions you must ask. From examining your expenses to assessing responsibilities to understanding tax obligations, thorough research will help you determine if the decision is right for you.
From left to right: Jane Buckingham, Steven Berlin Johnson, Carrie Mellage
The Professional Beauty Association (PBA) and Michael Shaun Corby have developed a 3-part web series to introduce NAHA to emerging stylists and first-time entrants. Those interested can participate in a single session or attend all three to get an insider’s perspective on how to successfully enter NAHA. Webinar topics include the benefit of entering NAHA, what NAHA judges look for when evaluating entries, and how to create a successful NAHA photo shoot.
Building and maintaining a client base is crucial in the professional beauty industry. However, many professionals don't know how to get started or what it takes to develop and cultivate a client base. The Professional Beauty Association (PBA) announces a new web series, Recommend and Retain: Building Your Client Base, that is designed to help students and up-and-coming stylists attract clients, provide consistent services and establish successful retail routines.
PBA is giving away TEN 3-Day Tickets to ISSE Long Beach 2014!