Sandy Hook Green is a new, limited-edition nail color created by OPI. The color is produced in partnership with Sandy Hook Promise and features the bright, bold green that has become associated with holistic solutions to stem violence.
George Schaeffer, President and CEO of Aloxxi International, and Founder of OPI Products, celebrates the opening of Los Angeles' Cedars-Sinai Medical Center's Advanced Health Sciences Pavilion.
Launchpad Publisher Deborah Carver is on hand to witness the opening and help celebrate her longtime friend's good fortune.
In 2011, Schaeffer helped fund the Advanced Health Sciences Pavilion, and as a thank you, the hospital has named the lobby after the beauty industry philantropist.
Celebrity endorsements and partnerships have quickly become a go-to marketing strategy for probeauty brands both large and small.Celebrity endorsements help drive brand awareness and raise brand perception by tapping into new markets, promoting specific brand attributes and challenging preconceived notions about the brand. When high-profile celebrities are seen using a product, it can help reassure consumers about the true quality of a product. Nobody can deny the power of celebs such as Katie Holmes, Gwyneth Paltrow and Jennifer Aniston.
Models walking the runway at Lauren Moffatt’s Catskills-inspired Fall/Winter 2013 collection, wore OPI Nail Lacquer.
Models porting woodsy/country chic clothes and Moffatt’s new line of winter accessories were manicured with the pinky nude shade Don’t Pretzel My Buttons.
OPI joined designer Joanna Mastroianni at New York Fashion Week at Lincoln Center.
Models walked the runway in black, gold, silver and bronze dresses, with other garments featuring bolder, jewel-toned hues of ruby red and amethyst.
The rich, metallic hues seen throughout the line were continued with nails, which were polished to a graphite silver sheen by layering OPI nail lacquer in Lucerne-tainly Look Marvelous over OPI nail lacquer in My Private Jet.
OPI joined Jenni Kayne for the Fall/Winter 2013 presentation. Models wore OPI nail lacquer in MonSooner or Later. This bright coral red hue added a bold pop of color to the collection's mix of dark camel, black, nude, emerald and gold. The nails complemented a similarly bright shade on lips.
[Images courtesy of OPI]
OPI joined Chloë Sevigny for Opening Ceremony at its official New York Fashion Week debut Saturday. Inspired by the Occupy Wall Street movement, the line had a ‘60s flare featuring a color palette of black, pink, baby blue and cream. OPI nail lacquer in My Very First Knockwurst, which was also worn by Sevigny for the collection’s Fall/Winter 2013 look book, added a warm neutral complement to the eclectic clothing.
Singer-songwriter Adele walked the 55th Annual Grammy Awards red carpet wearing OPI nail lacquer in Hands Off My Kielbasa! topped with OPI Matte Nail Envy to accessorize her chic custom Valentino Couture floral embroidered dress. Adele won Best Pop Solo Performance for "Set Fire to the Rain” at last night’s award ceremony.
OPI joined designer Katharine Polk for the Houghton show! The models wore tips painted with OPI nail lacquer in Samoan Sand and topped with an extravagant lace featured in several of Polk's designs. The nails were then given a slightly pointed oval shape for a one-of-a-kind look.
[Images courtesy of OPI]
OPI joined designer Gabriela Perezutti for the Candela Presentation February 8th, 2013 at Lincoln Center for NYFW.Models wore OPI Nail Lacquer in Don't Pretzel My Buttons. This warm nude shade nicely complemented the collection's rustic, romantic feel.
[Images Courtesy of OPI]
