OPI is launching a new GelColor consumer advertising campaign centered around the theme of “Endurance,” inspired by the strength and fortitude of female American Olympians and athletes who continue to champion their fields: Gabrielle Douglas, the two-time gold-medal Olympic gymnast; Misty May-Treanor, the three-time gold-medal Olympic Beach Volleyball player; Danica Patrick, the most successful woman in the history of NASCAR and American open-wheel racing; and Serena Williams, the four-time Olympic gold-medalist and Wimbledon champion.

Olympic Inspired Hairstyles for Everyday Athletes
Stylist to the Stars Laurent Dufourg, Offers Tips To Olympic Inspired Hair That Will Take You From The Gym To The Track To A Night On The Town.With pride for their countries and excitement for the game, millions are tuning in to watch the 2012 Olympics. A source of motivation for people all over the world, not only are people watching each woman’s game, but they are seeking out inspirations from the fashions they see and the hairdos they don.

There’s no question that USA Olympic Water Polo players are among the country’s top athletes, aquatic or otherwise. Unfortunately, even the most talented athletes aren’t immune to the effects of extended hours in the pool: dry hair that’s discolored, brittle, flaky and irritated. “Hair care is a critical concern for aquatic sport athletes, including water polo players,” said USA Water Polo CMO, Jen Rottenberg. “Signing Malibu C for the second straight year as the official hair care provider of all US Water Polo players made sense,” Rottenberg continued.

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