Sophy Merszei, CEO and Founder of Novalash, talks about the importance of eyelash safety and the story behind the creation of NovaLash!
[Photo and video courtesy of NovaLash
Pictured (front row, l-r seated ) are NovaLash Brand Ambassadors Sophia Navarro and Bianca Martinez with NovaLash President Sophy Merszei, and (back row, l-r) Brand Ambassadors Marilyn Burr, Trina Smith, Lauren Wade, Francesca Mastalka, Stefanie Thurman, Lindsey Josly-Rohner, Karlene Winchester and Michelle Mirizio
In honor of International Women's Day on March 8th, NovaLash will be offering special pricing on NovaLash Certification Courses of $999 throughout the month of March. NovaLash is committed to empowering women and helping them become successful, self sustaining and independent.For more information visit NovaLash.com or call 866.430.1261. [Images courtesy of NovaLash]
NovaLash, announced its latest Eyemazing LASH Artist of the Year-- Bianca Martinez from Yuma, Arizona. LASHoff’s Fans’ Choice Finalist went to Francesca Mastalka of Englewood, CO.NovaLash’s LASHoff competition has been finding and awarding talented Lashionistas since 2011. Among the many entries received each year, two winners are chosen—LASH Artist of the Year and Fans’ Choice.
LASH Artist of the Year, Bianca Martinez
It’s a big birthday - eyelash extensions distributor and educator NovaLash, Inc. is celebrating ten years in the business of making women in over 40 countries even more beautiful, more confident and more eye-opening to those around them. When she started the company a decade ago, CEO Sophy Merszei couldn’t imagine how industry-altering NovaLash would become.
The recent Professional Beauty London trade show was a jam-packed event that included professional classes, unique workshops and beauty business seminars to help stylists and salon owners increase revenue in 2014. Lash extension company NovaLash attended the event and offered services with great success. Some highlights of the event included:
Expert eyelash extension brand, NovaLash, recently held its third annual LashOff competition. As the world's first-ever eyelash extension competition, LashOff places a spotlight on exemplary lash technicians with the top honors of Lash Artist of the Year and the Fan Favorite award, a Facebook-based award that allows eyelash professionals and fans to vote for their favorite before-and-after lash extension photos.
At a recent, glamorous event at the Metropolitan Hotel, America's leading eyelash extension brand, NovaLash announced its new launch of products in the United Kingdom. NovaLash takes pride in its famed technique, known for being the healthiest false lash application method on the market. To highlight this method, the company employed celebrity lash artist Sophia Navarro to apply lashes to models during the elegant event.
This month, in honor of Breast Cancer Awareness, we're highlighting products and collaborations that help support the cause.