It’s a big birthday - eyelash extensions distributor and educator NovaLash, Inc. is celebrating ten years in the business of making women in over 40 countries even more beautiful, more confident and more eye-opening to those around them. When she started the company a decade ago, CEO Sophy Merszei couldn’t imagine how industry-altering NovaLash would become.
The recent Professional Beauty London trade show was a jam-packed event that included professional classes, unique workshops and beauty business seminars to help stylists and salon owners increase revenue in 2014. Lash extension company NovaLash attended the event and offered services with great success. Some highlights of the event included:
Expert eyelash extension brand, NovaLash, recently held its third annual LashOff competition. As the world's first-ever eyelash extension competition, LashOff places a spotlight on exemplary lash technicians with the top honors of Lash Artist of the Year and the Fan Favorite award, a Facebook-based award that allows eyelash professionals and fans to vote for their favorite before-and-after lash extension photos.
At a recent, glamorous event at the Metropolitan Hotel, America's leading eyelash extension brand, NovaLash announced its new launch of products in the United Kingdom. NovaLash takes pride in its famed technique, known for being the healthiest false lash application method on the market. To highlight this method, the company employed celebrity lash artist Sophia Navarro to apply lashes to models during the elegant event.
This month, in honor of Breast Cancer Awareness, we're highlighting products and collaborations that help support the cause.
Are you an expert at applying lash extensions, or know someone in your salon who is? NovaLash is giving those with that special skill set a chance to win either $10,000 or $5000 in awesome prizes for demonstrating what they've got!
Looking to extend your services? Lash extensions are hot right now - visible not only in the celeb world but also among everyday working ladies and even stay-at-home moms. If you are ready to become an esthetician trained in the science of applying NovaLash's individual lash extensions, then open up the NovaLash Seminar Skills Training Manual.
NovaLash offers lash artists lasting curl and extremely durable adhesive that is oil and water resistant. The NovaLash Basic Training Seminar is a 6 - 8 hour high intensity workshop. The course includes a theory section from a workbook discussing not only the basic technique but also science behind the technique, health and safety issues and some advanced looks. By the end of the lecture, students are required to take the theoretical part of the certification test.
With the opening of their NovaLash Signature Studio in the heart of central Hong Kong, residents, expats, and tourists can now receive the beloved NovaLash look internationally. Located in the prestigious Loop building at 33 Wellington Street, Central, NovaLash Signature Studio provides a variety of lash extension services by specialized stylists, each of whom are certified and trained to customize the NovaLash look based on factors like clients’ unique eye shape, facial structure, and lifestyle.
NovaLash offers lash artists features such as, lasting curl and durable adhesive that is oil and water resistant. NovaLash is offering a 6-8 hour training seminar, which will teach not only the basic techniques but also the science behind the techniques.
The course includes a theory section from a workbook discussing health and safety issues and some advanced looks.