Enter Matrix's "Battle of the Blondes," celebrating the launch of 5 new SOCOLOR Blonde shades, for the chance to win a trip to Destination Imagination in Orlando. Here's how to enter: · Create a dazzling, Matrix blonde look. · Upload the look to Facebook or Instagram, and tag it #blondescontest.

Spring/Summer 2015 Trends: Matrix 21C POP!
This Spring and Summer season, pops of vibrant color and bold hair styles are the leading trends. The muse for this trend was American Pop Art – an art form inspired by the modern images of national icons and is as vastly diverse and vibrant as its culture. 21C POP! captures the animation, exhilaration and attitude of this prominent period in American history. Enjoy as we take you on a journey inspired by iconic Pop Art canvases around America.

Brittany Snow’s Retro Waves at the Pitch Perfect 2 Premiere
Stylist Aviva Perea created Veronica Lake waves on Brittany Snow for the Pitch Perfect 2 Premiere to compliment Brittany's red Old Hollywood glamour gown. The sculpted waves require products that can keep the hair in place all night and since it rained it was extra important that the right products were used.

Janet Jackson looked gorgeous during her recent appearance at Giorgio Armani's 40th Anniversary Dinner. Wearing all black (even a beanie!) and long, cascading waves, the pop star showcased effortless beauty. Below, her hairstylist Janet Zeitoun shares how to recreate the look for your clients.Get the Look:1. Start with fresh, wet hair that has been thoroughly moisturized. Co-washing with SOTAH Conditioning Shampoo offers a clean base for the style to be created.

Shonda Broadus, stylist at Color Me RAD Salon, recently transformed her client from brown box color to this vibrant shade of strawberry red. Says Shonda, "My client has always wanted to try fashion shades but was always a little nervous. She's typically a red-brown (box) color and I wanted to show her that with the right fashion shades not only would she look great with it, she'd LOVE it!"

As stylists and salons across the country gear up for their Rock the Cure National-Cut-A-Thons to benefit City of Hope, PRAVANA has announced the launch of the Rock the Cure Collection, available in SalonCentric locations nationwide beginning May 2015 for a limited time only. The collection, a coming-together of some of the industry’s favorite brands, offers seven full-size best-selling products for a salon price of $39.99.The collection includes:

Matrix recently announced its upcoming, 3-day event, Destination Imagination, to be held January 23-26, 2016 in Orlando, Florida. This education-driven event will offer 7 classes, including 3 hands-on workshops and 4 "Look & Learn" courses, as well as a hair show put on by NAHA award-winning stylists.

Celebrity hairstylist Kylee Heath used Matrix Style Link Products to create Jordana Brewster’s look for the Furious 7 premiere in Los Angeles. Heath gave the actress a simple, laid-back look that was effortlessly beautiful. Below, she shares her steps for recreating the style.Get the Look:1. Says Heath, "First, I applied Matrix Style Link Volume Booster throughout the roots and running any extra product through the ends. Then I combed the product through and created a center part.

Silver/grey hair color is a huge trend this year, but it can be hard to pull off in real life. When stylist Hollie Jacques had a client come in wanting to test the silver hair color waters without completely diving in, Jacques was able to create this perfect in-between shade that's part blonde, part silver, part lavender, and completely stunning!

Celebrity stylist Yusef Williams created Rihanna's look for her performance at last night's iHeartRadio Music Awards using Matrix Style Link Products. Says Williams, "The inspiration for this look was a 90s meet hip-hop glam look. We worked with her pixie cut and added extensions to create a messy but polished look for the show."Get the Look:1. Says Williams, "First, I flat-ironed her hair and bangs toward the front.

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