Matrix Introduces LIGHTINSIDER Lightening System
Salon clients love to lighten up—in fact four out of five clients opt for a shade that’s lighter than their natural hue. Now lightening services such as balayage and highlights can be less damaging and more comfortable than ever, thanks to the breakthrough, no-ammonia LIGHTINSIDER Lightening System from Matrix.

Win $10,000 in the Matrix Biolage Cleansing Conditioner Sweepstakes
To celebrate the launch of its unique new Biolage Cleansing Conditioner system, Matrix has launched the Matrix Cleansing Conditioner Sweepstakes. The event continues through March 31, 2015.  One lucky winner will take home $10,000! It’s easy to enter! Here’s how:1. Download the Blippar app from any Apple or Android app store.2.  Open Blippar3. Scan and fill the screen of your phone with the ad that appears in Beauty Launchpad. You can also find the Blippar “B” logo on Biolage Cleansing Conditioner collateral in-store.

Mark South, Stylist at Regis Salon Albuquerque, NM, recently created this striking, ghostly silver ombré for his client. Says South, "My client came to me with pre-lightened, 22-inch, level 10 extensions, with her desired look being a long, black-to-silvery-platinum ombré." The smooth transition from dark to light results in a soft, smokey effect that is both dramatic and beautiful. Below, South explains his process in creating this look.

Matrix Biolage Cleansing Conditioner and Style Link Launch
Matrix heated up the frigid New York City night with Thursday’s sizzling sneak peek of the company’s latest offerings: Biolage Cleansing Conditioner, which launched in salons this month, and Matrix Style Link, debuting in April.

5 Tips For Kelly Rowland Inspired Hairstyles
Grammy Award winning singer Kelly Rowland celebrates her 34th birthday today! We love it when stars change it up, and this former Destiny's Child member's hair has gone through color and style transformations galore. We chat with Kelly's colorist Matrix Celebrity Stylist George Papanikolas about 5 of the star's recent hair looks and his tips for achieving the styles.

Ali Sweeney Gets Ready with Matrix Artistic Director Nick Stenson
The Biggest Loser's Ali Sweeney was spotted in Las Vegas getting ready for a night on the town at The Palazzo Las Vegas with Nick Stenson, Matrix Creative Director. Here's how to get the casual beach wave look:

Through its collaboration with StyleSeat, the all-inclusive salon solution to book, engage and sell to clients, L’ORÉAL USA Professional Products Division (PPD) recently announced an additional feature on the platform that supports salon professionals. For the very first time, salon professionals now have the opportunity to sell Essie Professional, Kérastase, L’Oréal Professionnel, Matrix, Mizani Pureology, Redken, and Shu Uemura Art of Hair online through their StyleSeat profiles.

Matrix celebrity stylists Ryan Trygstad and Bridget Brager created dazzling red carpet looks for Taylor Schilling, Jenna Dewan-Tatum and Anna Faris. Find out how to achieve the stunning hairstyles: TAYLOR SCHILLING Styled by: Ryan TrygstadGet the Look:

For the recent People's Choice Awards, held in Los Angeles, CA, celebrity hairstylist George Papanikolas worked with Karina Smirnoff to create a soft up-do hairstyle. The look was both pretty and elegant, perfectly complementing Smirnoff's bright, floral gown.Get the Look:1. Start by washing hair with the Matrix Biolage Cleansing Conditioner for Fine Hair.2. Apply the Matrix Biolage Whipped Mouse.3. Flip hair upside down and rough dry.

Celebrity stylist Maranda Widlund recently worked with Olivia Munn for the People's Choice Awards in Los Angeles, CA. Says Widlund, "We decided to give Olivia a cool textured ponytail to go with her couture-sequined dress." Below, she shares how she created the look using Matrix products.  Get the Look:1. Says Widlund, "I started by prepping the hair with Matrix Biolage VOLUMEBLOOM Full Lift Volumizer Spray, working it in at the roots to add a lot of height.

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