Matrix recently announced its upcoming, 3-day event, Destination Imagination, to be held January 23-26, 2016 in Orlando, Florida. This education-driven event will offer 7 classes, including 3 hands-on workshops and 4 "Look & Learn" courses, as well as a hair show put on by NAHA award-winning stylists.

Celebrity hairstylist Kylee Heath used Matrix Style Link Products to create Jordana Brewster’s look for the Furious 7 premiere in Los Angeles. Heath gave the actress a simple, laid-back look that was effortlessly beautiful. Below, she shares her steps for recreating the style.Get the Look:1. Says Heath, "First, I applied Matrix Style Link Volume Booster throughout the roots and running any extra product through the ends. Then I combed the product through and created a center part.

Silver/grey hair color is a huge trend this year, but it can be hard to pull off in real life. When stylist Hollie Jacques had a client come in wanting to test the silver hair color waters without completely diving in, Jacques was able to create this perfect in-between shade that's part blonde, part silver, part lavender, and completely stunning!

Celebrity stylist Yusef Williams created Rihanna's look for her performance at last night's iHeartRadio Music Awards using Matrix Style Link Products. Says Williams, "The inspiration for this look was a 90s meet hip-hop glam look. We worked with her pixie cut and added extensions to create a messy but polished look for the show."Get the Look:1. Says Williams, "First, I flat-ironed her hair and bangs toward the front.

Matrix Introduces LIGHTINSIDER Lightening System
Salon clients love to lighten up—in fact four out of five clients opt for a shade that’s lighter than their natural hue. Now lightening services such as balayage and highlights can be less damaging and more comfortable than ever, thanks to the breakthrough, no-ammonia LIGHTINSIDER Lightening System from Matrix.

Win $10,000 in the Matrix Biolage Cleansing Conditioner Sweepstakes
To celebrate the launch of its unique new Biolage Cleansing Conditioner system, Matrix has launched the Matrix Cleansing Conditioner Sweepstakes. The event continues through March 31, 2015.  One lucky winner will take home $10,000! It’s easy to enter! Here’s how:1. Download the Blippar app from any Apple or Android app store.2.  Open Blippar3. Scan and fill the screen of your phone with the ad that appears in Beauty Launchpad. You can also find the Blippar “B” logo on Biolage Cleansing Conditioner collateral in-store.

Mark South, Stylist at Regis Salon Albuquerque, NM, recently created this striking, ghostly silver ombré for his client. Says South, "My client came to me with pre-lightened, 22-inch, level 10 extensions, with her desired look being a long, black-to-silvery-platinum ombré." The smooth transition from dark to light results in a soft, smokey effect that is both dramatic and beautiful. Below, South explains his process in creating this look.

Matrix Biolage Cleansing Conditioner and Style Link Launch
Matrix heated up the frigid New York City night with Thursday’s sizzling sneak peek of the company’s latest offerings: Biolage Cleansing Conditioner, which launched in salons this month, and Matrix Style Link, debuting in April.

5 Tips For Kelly Rowland Inspired Hairstyles
Grammy Award winning singer Kelly Rowland celebrates her 34th birthday today! We love it when stars change it up, and this former Destiny's Child member's hair has gone through color and style transformations galore. We chat with Kelly's colorist Matrix Celebrity Stylist George Papanikolas about 5 of the star's recent hair looks and his tips for achieving the styles.

Ali Sweeney Gets Ready with Matrix Artistic Director Nick Stenson
The Biggest Loser's Ali Sweeney was spotted in Las Vegas getting ready for a night on the town at The Palazzo Las Vegas with Nick Stenson, Matrix Creative Director. Here's how to get the casual beach wave look:

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