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Catering to brides can be challenging, but it can also be a very cool creative outlet, given the right bride. Joi Rooks, KMS® California Artistic Team Member and owner of fresche salon (Atlanta, GA) recently turned a simple bang trim into a bridal consultation and creatively collaborated with a groovy bride that gave Rooks creative license to thrill.
Sonna Brado, KMS California Artistic Director from Jaazz Salon (Spokane, WA), begins every haircut with a facial scan - an analysis of the client’s face to determine the features that should be highlighted. The goal is to find the sweet spot…that feature that really stands out and creates the WOW factor. Facial Scan:
The fastest way to update a look this spring is to cut it short! Twiggy may have started the trend, but women everywhere are taking it over. Sonna Brado, KMS California Artistic Director from Jaazz Salon (Spokane, WA) is putting clients on the chopping block, and they are loving it!
Goldwell KMS Arrojo On Tour presented creative approaches to stand-out color at their runway presentation in Long Beach, emceed by Patrick McIvor on May 6, 2013. From unique trend-setting color combinations to vibrant classic color, presenters including John Simpson, Dimitrios Tsioumas, and Simon Miller wowed guests with inspirational hair masterpieces.
“As we age, we tend to look better in softer paler colors, because they reflect more light, which complements skin tone and helps mask wrinkles. So, the pastel color trend is a great option for older guests, too,” says Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California.McIvor suggests the following when creating pastel color on grey hair.
Drying naturally curly hair while allowing it to be defined, bouncy and controlled can be a challenge, but Joi Rooks, KMS California Artistic Team Member and owner of Fresche Salon in Atlanta, has drying curly hair down to a science. Check out the video below:
Giuliana Rancic is one GREAT brunette, going shorter and darker is just what she needed for spring. Why not make more GREAT brunettes this season?“Going dark is tricky, you have to use a color product that is rich, yet delivers reflective properties, so it looks natural. I love Goldwell® Colorance® Hair Color because it delivers rich warm and cool browns that seal the cuticle, creating amazing reflective shine and tone,” says Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California.
Lori Panarello, KMS California North American Artistic Team Member from I.d salon (New York) says this spring it’s all about SHORT HAIR!“As the weather gets warmer, I'm finding that more and more clients are asking for shorter lighter styles. They’ve seen the trend now for a while, and with spring here, they’re ready for a change,” explains Panarello.
