Weddings take the cake when it comes to big “hair moments,” and women are willing to go to great lengths to ensure their hair looks picture perfect beneath their veil. After all, this is a one-shot opportunity to turn heads and make the most glorious bridal entrance ever. In fact, according to a recent national *survey conducted by Wakefield Research on behalf of national hair brand Joico, over 70 percent of American women agree, the biggest “hair moment” of a woman’s life is her wedding.
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That’s what we’ll be doing here on this new blog, my loves—talking! It’s also the place where I’ll be sharing fresh and exciting ideas, trends, tips, tricks, and everything else you could possibly need to throw your creativity into high gear, each and every day.
Are you ready for bridal season? Enter our giveaway from Joico to win this fantastic bridal hairstyles kit to help you create the perfect 'do for your client's special day!
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Joico Guest Artist Cherry Petenbrink knows a thing or two when it comes to styling wigs. “I have two clients who still fly out from Georgia to get their wigs set and styled by me,” says the stylist, whose hairpiece know-how helped her color hundreds of wigs for The Hunger Games.
What better way to celebrate Mother's Day than with a day full of fantastic pampering for mom? Beauty Launchpad joined Joico for a special day at the Thompson Hotel in Beverly Hills dedicated to showing moms just how much they are loved and appreciated! The sun was shining as mothers and daughters relaxed by the pool, enjoying the stunning rooftop view as they received consultations and styling.
The Future is Now - Student Voices on Beauty LaunchpadUnique hair shades are a must-do! LaKeisha Festa, 19, a recent Cosmetology student at Stewart School in Sioux Falls, SD, Festa has been sporting a look created with Joico Vera K-PAK Intensity Indigo Semi-Permanent color for six months. When asked why she chose this look she said, “My favorite color is purple. This is something different, fun and unique.” Eventually she wants to try Joico’s reds, “I am really into reds and purples!”
Wedding Hair Is a Big Affair -- Survey discovers that 73% of women say their wedding is the biggest hair moment in their life. Joico partners with ShoeDazzle to offer brides a monumental styling package; Pinterest sweepstakes offers bridal hair styling and just-for-the-bride products.
Season two of the hit series Revenge came to an end Saturday night, at a wrap party attended by the entire cast at L.A.’s Pink Taco. Joico sponsored the event, and prior to the party, series star Ashley Madekwe (left) called on Joico International Celebrity Spokesperson George Papanikolas to create her red carpet hairstyle.
It wasn’t just great music that emerged from the desert. Once the bands and fans packed up and left the polo field in Coachella last weekend, Joico’s style experts—International Artistic Director Damien Carney, Celebrity Spokesperson George Papanikolas and International Haircolor Artistic Director Sue Pemberton—got busy assessing the hairstyles, cuts and colors sported by the festival’s youthful, trendsetting crowd and performers. Get ready for summer—here are five big hair trends to watch, direct from Coachella!