FHI Heat is proud to announce the addition of celebrity stylist, Gregory Patterson, as the new FHI Heat spokesperson. "As one of the most recognized global hair tool companies, we needed someone with exciting, fresh and youthful energy. Gregory’s level of success internationally, along with his creativity and dedication to produce the very best in the hair industry makes him the ideal candidate," says FHI Heat President Shauky Gulamani.
FHI Heat is proud to announce it is the Official Hair Care Sponsor for L.A.’s Premier Style Fashion Week, held March 9–13 at L.A. LIVE. The FHI Heat teams will work hand in hand with the designers to create unique and innovative hair concepts that complement the designers' fall 2014 collections.
FHI Heat presents the second collection that unlocks the secret to beautiful hair. The Allure of Sultry, Sensuous and Sleek embraces the seductive stares that dominate the images of couture fashion and old Hollywood hair. The glamorous skin-revealing outfits and voluminous bedroom hair is as mesmerizing as the seductive and solitary sleek looks.
Three lucky Beauty Launchpad readers will win the new Pearl White FHI Heat Platform Dryer! The Nano Salon PRO Powerful 2000 is supercharged with a High Velocity AC Motor. It is ultra-smooth and quiet, producing high heat and tourmaline crystals to enhance the ionic effect to produce moist heat.
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[Image courtesy of FHI Heat]
FHI Heat collaborated with the XIII Latin Grammy Awards, participating in the only official talent Gift Lounge backstage. FHI Heat has a wide assortment of hair tools and products customized professionally for different hair textures. World renowned artists like Kany Garcia and Shaila Durcal as well as the Mexican legend, Pedro Fernandez, dropped by during rehearsals excited to receive their FHI Heat goodies.
[Images courtesy of FHI Heat/Getty Images]
FHI's Special Edition Childhood Cancer Awareness flat iron helps raise funds for research and family support for children with cancer. Recently, Mario Lopez showed his support for FHI Heat's Childhood Cancer Awareness iron! He autographed the FHI Heat iron and is donating 2 VIP passes to meet him on the set of EXTRA.
[Image courtesy of FHI Heat]
FHI Heat collaborated with the MTV VMA Radio Forum at the 2012 Video Music Awards. FHI Heat participated in the only Official Celebrity Retreat at the MTV Video Music Awards backstage at the Staples Center.
Cancer remains the number one disease-related cause of childhood death. Each year, over 160,000 children are diagnosed and approximately 25% will not survive. This fall, FHI Heat, known for its Limited Edition irons will launch its Special Edition Childhood Cancer Awareness flat iron to raise funds for research and family support. FHI has also teamed up with SoCal’s Q104.7's DJ Crisco Kidd to host his third Hair-Drive.
On August 6, 2012 FHI Heat received a call from Customs in Humble, TX to notify the company that over 21,000 FHI Heat Counterfeit Flat Irons were confiscated by the Port of Houston authorities – Houston Seaport Trade Team. The Port of Houston alerted Homeland Security as well as the US Customs and Border Protection Office of International Trade. FHI Heat is working diligently with Houston and Washington D.C. to shut down counterfeiting. At this time no arrests have been made but the investigation continues.
FHI Heat recently appeared on NBC's celebrity news show Extra, the second longest-running entertainment magazine on television. On the May 14th, 2012 episode, FHI Heat's President Shauky Gulamani was seen alongside host Mario Lopez at The Grove in Los Angeles as the company was featured as the Extra Friends with Benefits Giveaway of the day, offering viewers the chance to win one of five Platform Flat Irons.