For his first Spring/Summer 2015 show in Paris, Redken Creative Consultant Guido created a futuristic hairstyle to highlight Balenciaga’s collection and mod hair accessory – sunglasses with a satin-embroidered hairpiece. To create the minimal look, Guido used Pillow Proof Blow Dry Express Primer and Satinwear 02 Prepping Blow-Dry Lotion to achieve a high-shine, straight look. For added sleekness, Guido used Iron Shape 11 Thermal Protecting Spray and Quick Dry 18 Instant Finishing Spray.
For the Fall 2012 Balenciaga Paris show, Redken Creative Consultant Guido created looks that were simple and used natural texture. Designer Nicolas Ghesquière wanted a "very modern feeling girl" to match his structured collection.