American Crew

Create Sergiy Shapochka's Winning American Crew All-Star Challenge Hairstyle
American Crew All-Star Challenge Global Champion, Sergiy Shapochka from Ukraine, shares how to create his winning men's hairstyle! STEPS:

Sergiy Shapochka from Ukraine was named the Champion of the American Crew 2014-2015 All-Star Challenge, one of the top annual global competitions for men’s hair styling. The announcement was made on April 20, 2015 at the Fiera Roma Arena, in Rome, Italy.Sergiy’s look (above) was inspired by the movies of the ‘60s and ‘70s, including Rebel Without a Cause. “He is a character like James Dean and James Bond; the guy that is quiet, masculine and discreet, and speaks with his actions, not with his words,” said Sergiy.

In just 5 days, on April 20, 2015, fifteen country finalists will be flown to Rome, Italy for the 2014-2015 American Crew All-Star Challenge. Widely considered one of the top men’s grooming competitions among professional hairdressers, the All-Star Challenge is an annual global event that challenges stylists across the world to cut, style and deliver an image of the ultimate interpretation of the modern, classic American Crew man. Each year thousands of submissions are trimmed down to just a select few finalists from countries around the globe.

Celebrity groomer Diana Schmidtke, who styled Leading Actor Nominee Michael Keaton, shares the inside scoop on his look. She also weighs in on the other men in the category:

American Crew has named Alyssa Brasket from The Barbers in Vancouver, WA the 2014-2015 U.S. All-Star Challenge Winner at the International Salon and Spa Expo Long Beach on Sunday, January 25th. The All-Star Challenge is an annual global competition that celebrates stylists from around the world and challenges them to create styles that are modern, expressive and embody the vision of the American Crew man.

American Crew Opening Night runway
Take a peek at the runway and behind the scenes of American Crew Opening Night 2014! 

Hairstylist Kay Matthews recently created a rebelliously-tousled, men's hair look, reminiscent of classic styles like James Dean and Marlon Brando, but with a modern edge. The overall effect, one Matthews describes as "cleaned up, but not extremely defined," is rugged yet sophisticated.Get the Look:Says Matthews, "[The] model is a natural red head. I used Matrix Clear Glossifer for shine and body, after shampooing for 10 minutes.

American Crew is accepting submissions for the 2014-2015 All-Star Challenge, the annual global competition to recognize the best men’s hairstylist in the world. The All-Star Challenge celebrates stylists from around the world, and challenges them to create styles that are modern, expressive and embody the vision of the true American Crew man.

American Crew Announces Winner of Global Men's Grooming Competition
American Crew recently announced Jerome Kantner of Mainz, Germany as the winner of its 2013-2014 All-Star Challenge. The annual global competition of men's hair stylists drew over 1,100 top stylists from 18 countries with the following country finalists chosen to represent on the global stage: Australia, Canada, Denmark, France, Germany, Hungary, Ireland, Netherlands, Norway, Russia, Spain, Sweden, Switzerland and the United States.

American Crew Names David Raccuglia as New Creative Consultant
American Crew, a professional leader in men’s grooming, recently announced the return of company founder David Raccuglia as a key creative consultant. In his new role, Raccuglia will take his place behind the camera as the iconic photographer of American Crew, and will lead additional photography projects with other Revlon brands. He will use his category expertise with the marketing and education teams to further the brand’s commitment to innovation, imagery and excellence for both American Crew and Style Masters, a Revlon Professional brand.

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