To create a truly couture hairstyle for the runway at Alexander McQueen’s Spring/Summer 2016 show, Redken Global Creative Director Guido used a needle and thread to sew the models’ hair into beautiful, romantic updos. "This season, Sarah [Burton] wanted a look that was very touchable and real, but I couldn’t leave the hair too real because we needed to find a way to still make it very McQueen," said Guido. "I thought about putting fabric into a sewing machine and then pulling it out again.
To complete the darkly romantic woman at Alexander McQueen’s Fall/Winter 2015 runway show, Redken Global Creative Director Guido created a soft, but strategically shaped hairstyle for each girl. Guido created the fantasy-like, fluffy texture by blow-drying the hair with Redken’s new Stay High 18 high-hold gel to mousse, and then setting tight pin curls with Redken’s Iron Shape 11 finishing thermal spray. He then brushed out the pin curls and created a structured style suited for each girl’s face shape using Redken’s Forceful 23 super strength hairspray.
Melding futurism and classicism into one, Redken Creative Consultant Guido created a Japanese-inspired look for Alexander McQueen’s Spring/Summer 2015 show in Paris. Achieving a wet-hair look by saturating the hair with Redken’s Hardwear 16 Super Strong Hair Gel, Guido used a card to both flatten and fold the hair up into a rectangular shape, ultimately creating a modern look that McQueen has become known for.
At Paris Fashion Week, Redken Creative Consultant Guido wove together futuristic design elements with a classic Elizabethan hairstyle to create the truly unique McQueen look this season. Once the hair extensions were attached just above each temple, Guido and his team applied hardwear 16 super strong sculpting gel before braiding the hair in a spiraled design around the model's head. The extensions were left to hang free on each side, which greatly juxtaposed the tightness and constraint of the style.
Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido kept the hair tucked away under 20s inspired metal headpieces that gave the models a futuristic and tribal look on the runway. It has become somewhat of a tradition for Guido to exclude hair altogether, opting for head treatments over hairstyles for McQueen.
Behind the scenes at Alexander McQueen Spring/Summer 2013
Redken Creative Consultant, Guido created two stunning styles at the Fall 2013 Valentino and Alexander McQueen shows in Paris.
Both shows were pure beauty, yet appealing for different reasons. The style at Alexander McQueen, complete with cage-like pearl-covered headpieces which Guido helped design, was take-your-breath-away inspiring, while the perfectly polished, pure-and-simple side braid at Valentino had a more attainable allure.
At the Alexander McQueen Fall 2012 Paris show, Redken Creative Counsultant Guido nodded to the futuristic aesthetic that designer Sarah Burton embraces. The show itself was certainly all about storytelling, and Guido played a major role in helping create this story, choosing Japanese-anime inspired visors to give the girls an anonymity that put the emphasis on the fantastical clothing.