News

Adam Levine Goes Platinum
In a recent Twitter post, Maroon 5 frontman and coach on NBC's The Voice Adam Levine revealed a dramatic new blonde 'do. The new look is causing a stir amongst Levine's fans and critics, some who love the change, and other's not so much. Either way, Levine seems to be rocking the style, tweeting, "I hope people understand that when they say my hair looks creepy i [sic] take that as the highest compliment." Seems like blondes really do have more fun![Image: Twitter.com @adamlevine]

The 5th Annual Beauty Bus Beauty Drive
The Beauty Bus (beautybus.org) held its 5th annual Beauty Drive on Sunday, April 27 at the California Science Center's Wallis Annenberg Building in Los Angeles.

Shortcuts Helps Salons Adapt to the Demands of Mobile Clients
US consumers are increasingly turning to mobile phones to browse and book beauty appointments online, with one in four appointments booked online using a mobile device in the past 12 months, according to the latest statistics by Shortcuts Software. To help salons cash in on this trend, Shortcuts has released responsive online booking technology.Shortcuts CEO Paul Tate said the new feature would transform salon online booking pages to suit the device on which they were viewed - tablet, smartphone or PC - providing a seamless experience to customers.

Millennium Systems International Featured by Wall Street Journal
Recently, The Wall Street Journal featured Millennium Systems International in a WSJ.com documentary film, highlighting the software provider company's leaders, products, and future growth. Check out the video below!

Tondeo Rotation Shears Offer More Freedom, More Comfort
Meet one of the newest additions to the shear category!   Twist and turn as you like; the Rotation goes along with any movement. Based on an idea by U.S.-based designer Carmelo Zammitto, the innovative shears feature an eye that rotates 360° on the lower blade. The lock ensures that the eye remains in the required position when working. In the Rotation Free version, the eye rotates free and facilitates ergonomic work.

Keratin Complex Hosts 2014 MTV Movie Awards Gifting Suite
Keratin Complex hosted the 2014 MTV Movie Awards Gifting suite at the SLS Hotel in  Beverly Hills, CA. Celebrities including Joyce Giraud, Shannon Beador and Draya stopped by the event! Check out the photos:  [Images courtesy of GBK]

Beauty News: Important Information for Salon Professionals from Patrick McIvor
This is a turning point for our industry. A non-professional was able to buy "professional-use-only" products and make a how-to video via YouTube that recommended using those products to lighten/bleach and tone her hair, while completely ignoring the manufacturer's instructions. Her video, which included harmful and dangerous information received 1.2 million views. As a salon professional, I created a video pointing out why what she did was unsafe. Now my video has been removed from YouTube, and I have been threatened with legal action.

Chromastics Gets Real in Orlando
Hair color guru Tom Dispenza and Peter Ciotti joined forces 10 years ago to create Chromastics, a boutique hair color line designed with organic chemistry based on a combination of carbon, hydrogen, oxygen and nitrogen. Instead of hundreds of shades of hair color in the dispensary, Chromastics offers just 19 shades of permanent hair color from which you can create a near-infinite amount of formulations.

Apply for PBA's One Thousand-Dollar 2015 Lifetime Member Scholarship
The Professional Beauty Association (PBA) recently announced the winners of its 2014 Lifetime Member Scholarship. Four winners, Thu-Trang Tran of California, LaTanya Williams of California, Marylynn Wormley of New York, and Susie Young of California, all received $1,000 each in recognition of their dedication to furthering their educational development.

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