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Hair Trends: Taylor Swift Hosts a Haircut Party
Is Taylor Swift starting a new beauty trend? This week in London, Taylor hosted a "haircut party," gathering friends like Cara Delevingne and Ellie Goulding backstage to watch as she cut her hair into a new shoulder-length bob. All the fun was captured on Instagram. George the Salon in Chicago is already seeing the "Swift effect," receiving calls from women asking if the salon can host a "haircut party" just for them. 

Keratin Complex Hosts DirecTV Celebrity Beach Bowl Gifting Suite
Getting into the Super Bowl spirit, Keratin Complex participated in the official backstage VIP gifting lounge at the 2014 DirecTV Celebrity Beach Bowl Gifting Suite at the Gansevoort Hotel in NYC. Tennis great Serena Williams, Real Housewives of New York's Jill Zarin, country singer Jesse James, TV personality Katherine Webb, footballer player and Webb's boyfriend AJ McCarron and Shahs of Sunset star Mercedes "MJ" David who all stopped by to cheer on America's athletes with Keratin Complex. Check out these stars and their spectacular swag!

The Beatles Hair Quiz: Hair Styles Trends
Test your Beatles hair trivia knowledge! We all know that when The Beatles deplaned at New York's JFK Airport on February 7, 1964, they introduced the world to a new hairstyle. But did you know that a member of the Fab Four actually wanted to open a chain of salons? Or that one had given the cut a name? Read on to test your Beatles hair knowledge! Answers on the last page.

See Pictures from ISSE Long Beach 2014
Produced by the Professional Beauty Association (PBA), the 2014 International Salon and Spa Expo Long Beach (ISSE Long Beach) continues to be the West Coast's largest and most influential total beauty event. An energetic crowd of nearly 40,000 beauty professionals from around the world attended the show. PBA's ISSE concept has evolved beyond the traditional "hair show" to be the industry's most complete beauty event for professional hair, nails, cosmetics, esthetics, wellness, massage and advanced education.

Go Green with TerraCycle's Zero Waste Program
Salon owners and employees regularly transform clients, but now they can transform the salon itself to become a zero waste establishment. By joining the Zero Waste program from recycling pioneer TerraCycle, salon owners can collect and recycle everything from empty product tubes and bottles, old brushes and combs, latex gloves and even human hair.TerraCycle offers a several Zero Waste Boxes that can help salons reduce their environmental impact.   These include:

The Importance of a Mobile-Friendly Website
According to new research from hibu, a leading provider of digital marketing solutions and websites, just 37 percent of business websites in the hairstyling industry are mobile-friendly. This puts the industry in eighth place in a ranking of 10 industries by mobile-friendliness.

GiGi Announces New Waxing Tutorial Video Series
The globally well-known hair removal line GiGi recently announced the launch of a new video tutorial series. The series includes waxing instructional videos covering the topics of brow, bikini, leg, lip, arm and underarm waxing. In addition, the series includes informative videos regarding set up, clean up, precaution and safety. All of the videos promote the proper techniques and use of GiGi soft wax application.

Oribe Hair Care Named Most Promising U.S. Company by Forbes
Oribe Hair Care Named One of the Most Promising U.S. Companies by Forbes

OPI Welcomes Mary van Praag, General Manager
OPI introduces General Manager Mary van Praag. Launchpad Publisher Deborah Carver, OPI General Manager Mary van Praag, Launchpad Executive Editor Amy Dodds At a special luncheon on January 21, 2014, a group of editors from consumer and trade magazines, including Beauty Launchpad, were invited to celebrate the arrival of OPI's new General Manager, Mary van Praag.

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