How To's

Backstage Beauty: Erin Fetherston Fall 2015
Designer Erin Fetherston has an affinity for child-like fairytales; you can see it in her girly wares—a hallmark of her brand. “Polished, but playful,” “’60s-inspired” and “feminine and beautiful” are just a few qualifiers tossed around backstage to describe the ultra-feminine beauty ideal dreamt up for this collection.

Backstage Beauty: Delpozo Fall 2015
It wouldn’t be New York Fashion Week without a reference to a noteworthy painter, and the artist of inspiration for Delpozo’s collection is Russian renaissance painter Andrey Remnev. The beauty result of this point of reference? Solid gold.

Miu Miu brought Paris Fashion Week to a close in a fun flashback to the ‘70’s with help from Redken Global Creative Director Guido, who styled a playful high ponytail for the runway. Using Redken’s Stay High 18 high-hold gel to mousse and Forceful 23 super strength hairspray to create retro waves, Guido’s “bad girl” look was the perfect finish to a grand Fashion Week finale.

The hair at Esteban Cortazar was wildly powerful with abundant texture. Wella Professionals Global Creative Director of Care & Styling, Eugene Souleiman, created the look with a sense of spontaneity, working visually, and treating each girl differently, reacting to her individual hair texture, length, and face shape. The result was an Amazonian look that was elemental and raw, savage and beautifully broken.    

To complete the darkly romantic woman at Alexander McQueen’s Fall/Winter 2015 runway show, Redken Global Creative Director Guido created a soft, but strategically shaped hairstyle for each girl. Guido created the fantasy-like, fluffy texture by blow-drying the hair with Redken’s new Stay High 18 high-hold gel to mousse, and then setting tight pin curls with Redken’s Iron Shape 11 finishing thermal spray. He then brushed out the pin curls and created a structured style suited for each girl’s face shape using Redken’s Forceful 23 super strength hairspray.

The Soft-Bob Meets New Ray of Sun Balayage by Master Stylist Francois Fortin & C
This season Francois Fortin, Education Director at New York City's landmark Salon Ziba has teamed up with colorist Colin Christopher to create a fresh, updated take on the iconic bob, the Soft-Bob, a modern, breezy look for Spring and Summer 2015.

Marsala Hair Color Tips by Andrea Neira
Pantone highlighted Marsala as “Color of the Year,” and Andrea Neira, stylist at Di Rosa Haircare (New York), has been obsessing over it. Andrea couldn’t wait to get the right guest in her chair so she could create her version. Luckily, the perfect guest finally arrived! BEFORE:

To continue the story of the feminine, romantic Valentino woman, Redken Global Creative Director Guido created a soft style adorned with the daintiest of braids for the designer’s Fall/Winter 2015 runway show. After enhancing the hair’s natural texture with loose waves, Guido braided two tiny pieces of hair back into a small single braid using Redken’s new Braid Aid 03 braid defining lotion and Pillow Proof Blow Dry two day extender for added grip and texture.

Redken Global Creative Director Guido created an understated, elegant up-do to enhance the richness and luxury on the runway at Hermes’s Fall/Winter 2015 runway show in Paris. Before twisting the hair into an easy French twist, Guido achieved a silky smooth blowout using Redken’s Satinwear 02 prepping blow-dry lotion, and then applied Redken’s Move Ability 05 lightweight defining cream-paste for added texture. He finished the look with a mist of Redken’s Diamond Oil High Shine Airy Mist to play up the hair’s natural shine. 

Backstage Beauty: Naeem Khan Fall 2015
To celebrate the 10th anniversary of designer Naeem Khan’s work, the Davines, NARS and Essie beauty teams set out to create an overall look that is the “epitome of who the [Naeem Khan] woman has been for 10 years: always glam, always textural and embellished,” says NARS makeup lead James Boehmer. “Glamorous” could be heard on the lips of every backstage beautifier at Khan’s show and, not surprisingly, that very word is the perfect descriptor of the end result.

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