How To's

Celebrity Stylist George Papanikolas Styles Ashley Madekwe for Revenge Wrap Part
Season two of the hit series Revenge came to an end Saturday night, at a wrap party attended by the entire cast at L.A.’s Pink Taco.  Joico sponsored the event, and prior to the party, series star Ashley Madekwe (left) called on Joico International Celebrity Spokesperson George Papanikolas to create her red carpet hairstyle. 

The Emotion of Hair Color
Marco Pelusi shares insight into the emotion of hair color with tips from his IBA New York Hollywood Reds presentation. What pops into your head when you think of the color red? Find out some of the popular associations with the color and how this can help you when creating the perfect red for your client!    Hollywood Red Hair Color by Marco Pelusi:

It wasn’t just great music that emerged from the desert.  Once the bands and fans packed up and left the polo field in Coachella last weekend, Joico’s style experts—International Artistic Director Damien Carney, Celebrity Spokesperson George Papanikolas and International Haircolor Artistic Director Sue Pemberton—got busy assessing the hairstyles, cuts and colors sported by the festival’s youthful, trendsetting crowd and performers.  Get ready for summer—here are five big hair trends to watch, direct from Coachella!

When the statuette is the Golden Popcorn, zany Rebel Wilson struts her stuff in a leather cat suit and the most eagerly awaited award is for Best Movie Kiss, you have to wonder if you’ll find much in the way of noteworthy style at the MTV Movie Awards.

How to Dry Naturally Curly Hair
Drying naturally curly hair while allowing it to be defined, bouncy and controlled can be a challenge, but Joi Rooks, KMS California Artistic Team Member and owner of Fresche Salon in Atlanta, has drying curly hair down to a science. Check out the video below:

Nail Art How To: Gelish Gold Foil Lace
Watch Gelish Director of Education (Mexico) Ghenna Gonzales create a beautiful "Golden Foil" manicure in this step-by-step, how-to tutorial. For more, visit www.gelish.com. [Video courtesy of Hand and Nail Harmony]

Hairstyles How To: Zoe Saldana's Hair for 2013 MTV Movie Awards
On the MTV Movie Awards red carpet last night, Zoe Saldana wore a floor-length dress with a black top and floral skirt, and a casual waved hair look created by celebrity stylist Mara Roszak for Moroccanoil.“I decided to go with an easy, low-maintenance hairstyle to give Zoe’s entire look a more effortless feel,” says Roszak.How the look was created:

Hair Styles Trends: Great Brunettes
Giuliana Rancic is one GREAT brunette, going shorter and darker is just what she needed for spring. Why not make more GREAT brunettes this season?“Going dark is tricky, you have to use a color product that is rich, yet delivers reflective properties, so it looks natural. I love Goldwell® Colorance® Hair Color because it delivers rich warm and cool browns that seal the cuticle, creating amazing reflective shine and tone,” says Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California.  

Hair Styles Trends: Bubble are the Key to this Season’s Updos
Sam Villa, Founding Partner of the Sam Villa® brand and Education Artistic Director for Redken 5th Avenue loves the Bubble Technique, because it is a very simple and fast way to create a beautiful updo that looks complex.  Prom, wedding and holiday updos have never been easier and more profitable!

Hair Styles Trends: Short and Sassy for Spring
Lori Panarello, KMS California North American Artistic Team Member from I.d salon (New York) says this spring it’s all about SHORT HAIR!“As the weather gets warmer, I'm finding that more and more clients are asking for shorter lighter styles. They’ve seen the trend now for a while, and with spring here, they’re ready for a change,” explains Panarello.

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