How To's

Using the hair as an extension of the designer’s visor accessory, Redken Creative Consultant Guido created a futuristic look at Akris’ Spring/Summer 2015 show in Paris. To achieve the minimalist style, Guido used Pillow Proof Blow Dry express primer and Satinwear 02 Prepping Blow-Dry Lotion before going over the hair with a flatiron, complementing the simple visors worn by each girl and enhancing the simple silhouette seen on the Akris runway. 

Eufora educator Selda Cortes was recently the lead stylist on the Palomino Jewelry Fashion Presentation at New York Fashion Week. To complement the collection, Cortes created a stunning tribal hair look that combined major volume on top, with sleek, fishtail braid pigtails.Get the Look:1. Use Eufora Clear Dry Shampoo on the roots to give volume and texture.

At Loewe’s Spring/Summer 2015 show in Paris, Redken Creative Consultant Guido created a very natural style which has been a prominent look throughout many shows this season. Guido washed the hair using Redken’s new Diamond Oil High Shine Shampoo and Conditioner for enhanced luster and let the hair air-dry before creating an off-center part using his fingers. To add an airy texture, he lightly sprayed the hair with Wind Blown 05 and finished by tucking the hair behind the ears, creating a simple statement that is easy to achieve at home. 

For the recent 2014 Global Citizen Festival, held on Saturday, September 27th in New York City, celebrity hairstylist Rebekah Forecast worked with Jessica Alba to create a rocker-chic look. Says Forecast, "My inspiration for Jessica's hair was the music festival itself. Cool, rock-chic with a little bit of punk - hence the braid - giving the effect of a buzzed side. I also wanted the high pony to look young and effortless."Get the Look:

For Lanvin’s Spring/Summer 2015 show in Paris, Redken Creative Consultant Guido created a classic knot accompanied by an elegant gold hair accessory to complement the range of both young and mature models, emphasizing Lanvin’s ability to adapt to all types of beauty. Guido used Mess Around 10 Disrupting Cream-Paste to add texture to the hair before raking it with his fingers into a ponytail.

Redken Creative Consultant Guido  replicated a "caught in the rain" look at Maison Martin Margiela’s Spring/Summer 2015 show in Paris to complement the unexpected feminine twists within the collection. Using Redken’s Extreme Anti-Snap leave-in treatment, Guido achieved a simple yet sensual statement-making style that can be effortlessly replicated at home.    

Creating the perfect combination of modern and natural, Redken Creative Consultant Guido let the hair make its own simple, fresh statement at Christian Dior’s Spring/Summer 2015 show in Paris. Steering away from bold embellishments, Guido washed the hair using the new Diamond Oil High Shine Shampoo and Conditioner for added shine and let the hair air-dry, creating a subtle look that embodied ease and real-world style on the runway. 

Paris Fashion Week: Classic Refinement at Céline by Guido
Redken Creative Consultant Guido created a classic, refined style that captured the essence of the sophisticated Céline woman for their Spring/Summer 2015 show in Paris. To create the look, Guido washed the hair using Extreme Hair Strengthening Shampoo and Conditioner and let it air-dry if straight, and blowing it dry if wavy or curly. Redken’s new Wind Blown 05 Dry Finishing Spray gave the hair slight texture, allowing Guido to easily gather the top half of the hair.

Hairstyles How To: Emily Ratajkowski’s Sultry Waves at the Premiere of Gone Girl
First spotted in Robin Thicke’s "Blurred Lines" music video, the gorgeous brunette model and actress Emily Ratajkowski’s scored a major film role in the newly released Gone Girl, the highly anticipated film with Ben Affleck and Rosamund Pike. For her red carpet appearance at the film’s New York preview, Ratajkowski turned to celebrity stylist Anh Co Tran of the Ramirez Tran Salon in West Hollywood, and Joico hair products, to create her sultry, sexy waves. 

Inspired by the modern-day Spanish woman, Redken Creative Consultant Guido created a feminine, soft up-do that captured the essence of the classic Dolce & Gabbana woman for their Spring/Summer 2015 show in Milan. Using Redken’s new Wind Blown 05 Dry Finishing Spray to add airy texture to the hair before pulling it back into a loose bun with an effortless feeling. To finish the look, Guido adorned each model’s hair with rich floral arrangements and jewel-encrusted crowns, which has become a signature runway style look for Dolce & Gabbana.

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