Unfortunately, I can't dish too much intel here—not yet anyway—about the brand new color from Schwarzkopf that's poised to revolutionize the industry. What can I tell you? Well, let's just say, it's about time!
Last week I was fortunate enough to test out the new Igora color line that's set to release in November. The line does what many permanent colors do: Offers 100% white coverage, conditions as it colors and lifts up to 4 levels. But then there's the secret kicker (that I can't tell you about) that will make your jaw drop. Mine did—no joke! A preview of the launch will run in October's issue of The Colorist, and be on the lookout for an in-depth story in the November issue of Launchpad. Don't miss it!