Amy's Blog

Melissa Beyeler, Kevin Ryder and Celebrity Stylist Marie Ferro. Beyeler and her husband, Ryder, who's a DJ on KROQ-FM, founded the charity, Friends and Helpers.
Monday, December 9, 2013 - 12:37pm
On Monday, September 16, I was reminded once again that there really is no place on earth like Southern California. I was invited by ColorProof Evolved Color Careas a special guest to join 27 sales consultants on a cruise around Newport Beach and nearby Balboa Island. The weather was perfect: mid-70s, slight breeze, sun glinting off the harbor sea. I was warmly received by Jim Markham, founder of ColorProof, and the sales team. After a few preliminaries, we were escorted onto two boats; I was on the boat captained by Jim Markham himself!
Wednesday, September 18, 2013 - 2:51pm
As many of you know, once you have children, any sense of modesty goes out the window—especially when it comes to bodily functions. Changing diapers, potty training: It seems like it’s all poop, all the time. Nevertheless, I have to say, bathroom humor is funny. Really funny. So imagine my delight when I heard about The Daily Duty (
Wednesday, January 16, 2013 - 12:40pm
Recently I was honored to Visit Michaeljohn Salon, and what a treat! Located in the heart of Beverly Hills, the cozy space was jamming when I arrived on Friday afternoon. I met with Justin Surh, an accomplished stylist and colorist with 25+ years experience. He worked with Toni&Guy and Vidal Sassoon in London before he moved stateside. In addition to styling for the runway, editorial and TV commercials, Justin has worked with some of the best-known celebs. Julia Roberts? Check.
Monday, April 23, 2012 - 4:22pm
I recently visited Tomi Ilic at The Butterfly Loft in Encino, CA, to get my son a trim. Tomi was good enough to give him his first haircut; this was his second. I don't know what it is, but I have a really hard time getting my son's hair cut. It looks way better afterward, but still. Something in me resists. So, in three years, James has only had his hair cut twice. Perhaps it's knowing that he's growing up? Or that I'm afraid that his beautiful copper-red hair will not come back? Or maybe his curls will dissappear?
Monday, January 23, 2012 - 6:08pm
So yesterday I was blessed to be a guest at the Angus Mitchell Salon in Beverly Hills for a color with Christopher Enlow and a cut with none other than the owner himself! First, let me begin by telling you what a well thought out salon this is. Upon my walking in, I was greeted by Elisa Bennett, the salon business manager, who gave me a quick tour of the two-story, 12-chair salon. She pointed out the artwork hanging upstairs (courtesy of Angus, natch) that can close to protect celeb privacy as it adds Angus' stamp to the salon.
Friday, May 27, 2011 - 10:44am
Yesterday, I was privileged to be one of the 110 people invited to an intimate unveiling of the new and improved KMS California. And, my oh my, are you guys gonna be impressed! KMS is dedicated to being hairdressing brand that drives salon business and success. Anja Martens, VP of global marketing, got emotional as she expressed to the crowd how much she and her team poured their hearts and souls into the relaunch. "I'm so proud of the brand," she said, wiping away tears. "I don't know why I'm crying though!"
Monday, May 23, 2011 - 2:57pm
Are you ready for ISSE Chicago?!
The all new International Salon & Spa Expo (ISSE) Midwest show will launch this weekend in Chicago. Set to run Saturday, March 26th through Monday, March 28th, this show is new to the Midwest, but not to the industry. Already the top show on the West Coast, ISSE Midwest will have top-notch international beauty brands as well as "indie" companies exhibiting. The show is full of education with over 200 classes offered in everything from hair care treatments to social media. Financial guru, Suze Orman, will also present on Sunday, March 27th at 1:00pm.
Wednesday, March 23, 2011 - 1:50pm
My New 'Do
One expects a salon to be relatively busy on a Friday afternoon. But one doesn't expect it to be chockablock with clients and staff, rocking out to thumping sounds! Such was the case at Identity Salon in Encino, California, when I visited it to spend some time with hair maestro Mohammad Rahebi.
Monday, October 4, 2010 - 11:39am
Can't wait for the new Schwarzkopf color to be released!
Unfortunately, I can't dish too much intel here—not yet anyway—about the brand new color from Schwarzkopf that's poised to revolutionize the industry. What can I tell you? Well, let's just say, it's about time!
Monday, August 23, 2010 - 2:40pm