by Paul Tate, CEO of Shortcuts SoftwareWhen the love is gone and your client cheats on you, it might break your heart. But it’s what she says behind your back to her friends - and anyone else on the internet - that could break your business. Too many salons have discovered that, nowadays, when a relationship sours the fall-out can be painfully public.

Is your salon posting on Facebook, Twitter, Instagram, YouTube or Pinterest? Well, you should be! Whether you are choosing to attack multiple social media channels or keeping your focus on one platform, when done right social media can elevate your business to the next level. In Social Salon, we take a look at the constantly changing social media best practices and talk to some of the top beauty industry social media stars.

It’s wedding season and love is in the hair! Brides are envisioning their glorious day with perfect hair, makeup and beautiful flowers. The big day has been in the works for some time and brides are certainly not thinking about wilted hair or flowers – they believe their stylist is going to create a fabulous 'do that will stand up to all the elements throughout the day and into the night.

Fashion Week: Living a Dream
by Sam Villa

Exterior of Kinara Skin Care Clinic
Now that awards season is winding down here in Tinseltown, we can share the secret to that beautiful glowing skin celebrities sport on their way down the red carpet.  It often comes courtesy of the Red Carpet Facial from skin-maven-to-the-stars Olga Lorencin-Northup, Founder of Kinara Skin Care Clinic and an eponymous skin care line. Instantly likeable and impressively knowledgeable, Olga makes it easy to understand why she’s an A-list fave (and her own glowing visage can’t help but serve as evidence of her expertise).

Cupcakes and Beauty at Beauty Collection
What could be sweeter than a night of cupcakes and beauty!? Beauty Launchpad joined trendsetting blogger Dawn McCoy for a night of all things beauty at Beauty Collection in West Hollywood, CA on February 18th. Dawn, a featured beauty curator, shared a hand-picked selection of some of her favorite beauty treats. Guests enjoyed cupcakes and cocktails while checking out a hot selection of beauty and skincare products!Dawn's adorable pink and red hearts manicure:

Cut, Color and Style. Come Jam With Me The Sebastian Way!
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Saving Time by Using Efficient Cutting Techniques
by Sam Villa

ISSE Long Beach was last weekend, and it reached a record attendance of 43,500 beauty professionals from all over the world! I was honored to be one of the featured beauty influencers in the first ever Blogger Cafe! Walking around the floor at ISSE is a beauty fantasy come true with so many products and educational opportunities from top industry legends!

The first day of ISSE flew by and now we are on to day 2! One of my favorite things about ISSE is seeing all the products in action and meeting all of the talented people behind them! You never know which favorite new product you might discover while walking the show floor. Today I'm looking forward to checking out as many classes and stage presentations as I possibly can. I'm off to the show floor, so be sure to say hi!

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