Group subsidiary L’Oréal USA has just announced the acquisition, for its SalonCentric division, of the professional distribution business of the New Jersey-based company Emiliani Enterprises.
Well established in the metropolitan New York area, New Jersey and Connecticut, Emiliani Enterprises supplies hair salons through a network of representatives and sales outlets open only to professionals.
The SalonCentric division of L’Oréal USA is thus extending its distribution in the United States, which now covers 48 states. This acquisition reflects the constant determination of the Professional Products Division to offer a better service to American hair salons.
This acquisition will provide L’Oreal USA’s professional salon distribution operation, SalonCentric, with coverage in the metropolitan New York area as well as New Jersey and parts of Connecticut, bringing the distribution operation coverage now to 48 states. Emiliani Enterprises has 15 professional-only stores, close to 370 employees and is the leading professional products distributor in the region.
“We are very pleased to welcome Emiliani Enterprises to SalonCentric,” said Paul Sharnsky, President of SalonCentric. “They are an icon in the industry. Their commitment to the professional salon industry – and their total focus on stylists – is second to none. Emiliani Enterprises shares SalonCentric’s strong values for providing the best education and quality products, ensuring the success of salon professionals. In addition, they will provide us with needed coverage in the New York metropolitan area.”
“We’ve built our business and reputation over the years by focusing on one simple strategy: total dedication to serving our salons,” noted Carl Galasso, President and Chief Operating Officer, Emiliani Enterprises. “We are totally committed to making sure that every one of our customers is satisfied or we’re not satisfied. SalonCentric has that same passion so this was a natural step towards taking our business to the next level.” Mr. Galasso has been with the company over 25 years.
Emiliani Enterprises has been in the salon business since it was first founded as a barber supply business by James Emiliani in 1954. Mr. Emiliani immigrated to the US from Sicily in 1951. In 1962, with his brother Domenic joining the business, Emiliani Enterprises broadened into beauty supplies. Since that time, three generations of the family have contributed to the success of the company.
Emiliani Enterprises is the ninth acquisition for SalonCentric which also includes Beauty Alliance, CB Sullivan, Columbia Beauty Supply, Maly’s West, Maly’s Midwest, Marshall Salon Services, Idaho Beauty & Barber and Peel’s Salon Services. The acquisition of Emiliani Enterprises is expected to close by the end of the year.
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