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Before diving in, do your research. Investigate agency websites; look at their roster of talent. Does your work match up to their aesthetic? Would you be filling an unmet gap in their roster? “You really need to understand what the agency is looking for [before submitting your work],” notes Frank Moore, an agent at Celestine Agency.
If possible, “visit every agency in your proximity; see what their feedback is—get a feeling for what they’re seeking,” says Charnelle Smith, founder of AIM Artists. “You should view your relationship with an agency like a marriage; ideally, you’ll be with your rep for a long time, so that person should be someone you respect and believe will help your career. Likewise, an agent needs to believe in her artist.”
(Photo: Steve Erle; Makeup: Kendra Richards at Aim Artists)
