Most salon owners and stylists would agree that building a strong client base and retail business is the cornerstone of a successful salon. Now, learning how to do just that is as simple as logging on to www.halohaircare.com. Graham Webb International launched the website in December 2004. The highlight is a specifically designed salon support section: Halo VIP—an interactive, member-based resource packed with tools and templates to help stylists and salon owners grow their retail and service business.

“We included this section to stand by the promise of Halo’s parent company, Graham Webb International, which is committed to helping salons become more profitable,” says Casey Spencer, brand manager for Halo Haircare. This section was specifically designed to address four key areas: retail, clients, events and style looks. In the retail section, stylists and salon owners can download planograms for product placement ideas, merchandising enhancers, collateral displays and media sticks—all useful tools for building a strong retail business. Click on the Client section to find out about tips on how to enhance relationships with clients and keep them coming back to the salon. Better yet, the site offers professionals downloadable gift certificates, reminders and sampling ideas. Find creative ways to cultivate client loyalty by entering the Events section. You can download planning checklists, entertainment ideas and event invitations. Stylists looking for inspiration can click on the Photo Gallery to download creative images from Graham Webb International signature stylists.

“The purpose of the website,” says Spencer “is to serve consumers and stylists alike. We wanted to reach consumers and educate them about a hair care line that is proven to help their color last up to six weeks longer and will add up to 23 percent more shine.” Consumers who love their Halo products can access product information, salon locations that retail Halo and the newest special offers. Making Halo hair care products more accessible to the discerning consumer is not the only goal of the site. “Our other main goal is to reach out to stylists and salon owners and bring them closer to the brand, helping them to fulfill their client’s color-protection needs and ongoing requests for shinier hair. We also wanted to provide them with valuable resources designed to help them build their businesses,” says Spencer. It looks like they’ve accomplished their goal. On average this year, the Halo website received 14,000 hits per day.

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