Al Añorga, owner of Atlas Wholesale, manufacturer
of Johnny B., a line of men’s hair care products,
originally launched an informational website two years
ago, but recently teamed up with TP Film (the company
that created the new site design) and re-launched the
website in August 2005. Hip, retro stylists and consumers
can now log onto www.johnnybhaircare.com
to purchase all their favorite Johnny B. products. The
home page, which invokes a classic masculine motif with
a retro vibe, features links to the online store where
professionals and consumers can stock up on Smash Spray,
Edge Gel and Shampoo Paste. “The site is easy
to navigate, easy on the eyes and not cluttered with
a lot of text,” says Añorga.
The aesthetics of the website are in line with the retro
feel of the products. What’s more, viewers can
listen to the song The Great Pretender while
browsing. “We wanted to stay true to our roots
and target audience, and I feel like we succeeded,”
says Añorga.
The line’s increase in growth over the last few
years due to its exposure in men’s consumer magazines
like Cargo, Maxim and Men’s
Fitness was the motivating factor for developing
an e-commerce site. During that period the informational
Johnny B. website became outdated and didn’t portray
the brand the way Añorga wanted. All this interest
warranted an online store, so Añorga made the
investment and had the website redesigned.
“Our website allows the beauty professional easy
access to all the products in the Johnny B. line as
well as detailed product descriptions,” he says.
“The other great thing about the site is that
it makes it easier for people to find our products.
Time is a commodity these days, and we realize that
having an e-commerce site allows beauty professionals
to get all of our products quickly.”
Competing with other professional beauty sites was not
a concern for Añorga, but he did want to find
an effective way to best market the products. “Websites
are a part of doing business today,” he says.
“Ours makes it easy for us to reach young men
and professionals who spend a lot of time online.”
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| From top: Check out the 1950s-inspired
design of the new Johnny B. home page; find out
about all your favorite products in the Online Store;
the Buy Now page offers quick-and-easy access to
all Johnny B. products so professionals and consumers
can spend less time shopping and more time primping. |
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