Quick: In two or three words, describe your salon’s brand.

If you can’t do this, Profound Beauty wants you to sign up for the first of many live webinars (web-based seminars) now being offered on its website, www.profoundbeauty.com.

Profound co-founder Bob Salem is an evangelist for marketing who has a vision for the industry that’s as big as all cyberspace. “We believe the Internet is the way of the future for marketing,” says Salem. “We’re committed to creating a resource where salons can market themselves as if they were a global brand.”

Branding a salon and then successfully marketing it to consumers are two big reasons why Profound Beauty has relaunched its website. To enrich your marketing knowledge and strengthen your salon’s brand, this revamped site is offering a 45-minute webinar covering everything from the business strategies of major global brands to salon marketing. To participate, all you need are a phone line and a computer with a DSL connection. You can view the webinars in real time, with audio delivered via the telephone. Says Salem, “It’s a two-way connection to a live event that also encourages interactivity by allowing participants to ask questions or offer feedback.”

If your salon carries Profound Beauty products, you can access webinars that are even more detailed and ultimately result in specific marketing strategies for your business. According to Salem, the first Profound salon segment begins with understanding your salon’s brand identity and setting benchmarks for growth. “Based on business information you provide about your salon, our experts will work with you on one or more of the many strategically focused and cus­tomized marketing programs that can be accessed through our site.” Let the branding begin!

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