Consumers have been able to access Paul Mitchell’s website for years to find out more about the company’s products or locate a Paul Mitchell salon in their area. Now beauty professionals can log on to their very own site, www.paulmitchellpro.com, to sign up for newsletters, find out about educational events and even chat with artistic director Robert Cromeans or Winn Claybaugh, dean of Paul Mitchell The School Advanced Academy.

Stylists can choose from a number of links, including Products, Education, The Mall, What’s New, Signature Salon Program and The Company, that provide information about upcoming education events and more. Stylists can not only retrieve information about every professional product the company makes, but can also access extensive information about various products, from Tea Tree to Paul Mitchell The Color. “It gives us the opportunity to give the stylist more in-depth information about each product line,” says Nikola Cline, marketing manager for John Paul Mitchell Systems.

For example, The Mall goes hand in hand with the Signature Salon program. “We use our site not just as a place of communication, but also as a business tool,”says Cline. For salon professionals, that means a plethora of online resources for Signature and Focus Global Salons, such as downloads, including co-op advertising templates, and business-building programs, such as creating a color bar. The site also lists information about networking events.

It’s not all business, though. The site actually has some fun stuff. There’s an event calendar that lists educational events as well as information about the artistic directors. What’s more, stylists can get online redemptions for the rewards program.

Currently, there are more than 13,000 registered users. Additionally, Signature and Focus Global Salons can enter their information in the salon locator so that it can be cross-listed on the consumer site to drive business into the salon. “We want stylists to be as close to Paul Mitchell as possible, so the site is very interactive,” says Cline.

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